If you’re trying to improve your SEO, you might be tempted to try different tactics to boost your ranking. Some agencies might tell you they are going to get you more reviews on Google Maps / Google Business Profile, telling you this will improve your ranking in the map. While reviews definitely play a role […]
Category Archives:
SEO
Can Buying Fake Google Reviews Hurt Your SEO?
Don’t Use Hashtags in Your Title Tags
Quick tip: don’t use hashtags in your title tags, because they won’t show up in the search results. This applies if you use something like “#1 Local Experts” in the title tag. In search results, it will be “1 Local Experts”. I suspect Google systems automatically strip out the “pound” symbol to prevent people from […]
Get Landing Pages by Source / Medium in GA4
Google Analytics moved from the old Universal Analytics to GA4 (Google Analytics 4) in summer of 2023. Many online marketing specialists found it valuable to find the top Landing Pages by Source / Medium and filter to find Google traffic. In other words, which pages were people coming in on directly from Google Search? Unfortunately, […]
Why YouTube and Google Personalize Search Results
Many people believe that search results in Google and YouTube are the same for everyone, and though they might be similar, they are rarely 100 percent the same. Why does this phenomenon occur? Google and YouTube both have personalization for search results based on factors like your location, search history, and some experimentation to determine […]
Reviews Play an Important Role in Local SEO
Getting reviews from clients will help your local SEO, but don’t focus only on Google reviews. You’ll need reviews from a variety of sites that the ranking algorithm expects to see in your review portfolio. Many of you are focused on Google reviews, since most businesses want to rank high in Google Maps. This is […]
Does Google Rank Webpages or Websites?
Does Google rank webpages or websites? It’s an interesting question, and a January 2021 article by Search Engine Journal suggested that webpages are what Google evaluates, not the websites as a whole. The author even showed a now deleted tweet from Google representative John Mueller as proof. However, noted SEO consultant Victor Pan, who is […]
Is AI Content Viable for Competitive SEO?
As marketers rush to use ChatGPT to create content faster, we want to ask whether this is the best approach for SEO, and how Google may detect AI content, and re-visit how Google might grade content in a general sense.
Google’s Spam Link Update December 2022
Google’s December 2022 Spam Link Update rolled out, targeting unnatural links, including sites that buy links, and sites that sell links to manipulate rankings.
Google Desktop Search Results Rolling Out Continuous Scroll
Published December 13th, 2022
No Comments on Google Desktop Search Results Rolling Out Continuous Scroll
Google announced in December 2022 they would be introducing continuous scroll to desktop search results, beginning with English results in the US.
Should You Delete Old Content to Improve SEO?
Many SEO consultants say deleting old content can improve rankings. That can be true, but be careful to only delete content that is no longer useful or relevant. Prioritizing quality over quantity is one approach. We think it’s wise to be careful about pruning content, and having a plan for redirecting URLs to preserve links […]