Author: John Koinange
John Koinange is a digital marketing associate and regular contributor for the Lockedown SEO blog. His work has appeared in numerous online publications.
Here are articles that this author has written for LockedownSEO.com.
Many SEO consultants say deleting old content can improve rankings. That can be true, but be careful to only delete content that is no longer useful or relevant. Prioritizing quality over quantity is one approach. We think it’s wise to be careful about pruning content, and having a plan for redirecting URLs to preserve links […]
How can doing things a large company would do help your SEO? The simple message in this article is; level up! SEO continues to evolve, and as Wil Reynolds almost prophesied back in 2012, doing real company stuff and taking a consumer-first approach remains the only viable way to send quality signals to search engines […]
The Google ranking algorithm is composed of many smaller components, but the overall goal is to deliver search results people want to find. Understanding how Google search rankings work is a critical foundation to help you understand why rankings appear slippery and elusive. There are many reasons why rankings keep fluctuating. By understanding how the […]
One thing is certain in SEO: outranking your competition can be difficult, especially for a relatively new site. It’s outright perplexing when competitors with spammy and weak backlink profiles comfortably sit above you in the search results. There’s no need to get agitated at your competitor’s seemingly easy success. In the context of SEO, there […]
Link building is one of the most valuable things you can do for SEO. We look at how links influence SEO, what links are most important, and how to get started.
In simplest terms, link equity is the measure of how much impact a hyperlink from one website has on the overall search ranking of the linked website. SEO experts almost universally agree that link equity is a search engine ranking factor, though determining the amount of “authority” and value a linking site transfers to another […]
What is anchor text? Anchor text is clickable text contained in a hyperlink. By default, web browsers will render anchor text in blue, with an underline, though web designers can customize how anchor text appears on a website. The best practice is to make anchor text a different color than the surrounding, unlinked text (at […]
Take a moment and look at your website with fresh eyes. It’s aesthetically pleasing and you upload amazing, quality, and relevant content. Additionally, your backlink profile is indisputably on the right track. However, when the site speed is sluggish, potential site users must be patient since the webpage load time is longer than expected. Will […]
You may have heard outbound links can weaken your SEO, but linking to authoritative pages can be a positive SEO signal. It’s important to understand that the topics of outbound links in SEO seems to generate some division of opinion. Some people discourage linking to other websites because it may take users away from your […]
Breadcrumbs are navigational features on a website that create better user experience (UX) and improve crawlability for Googlebot. Usually located at the top of a page, breadcrumb navigation indicates where a user is on a website. Breadcrumbs are small text paths with clickable links. The top page in the navigation is positioned farthest to the […]
John Koinange
Updated September 14th, 2024
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