Before we discuss what potential influence brand recognition might have on search rankings, let’s look at a recent history of SEO. As little as five or six years ago, SEO could still be disproportionately affected by certain tricks. These included keyword stuffing, exact match domains, fake business names, exact match link anchor text, and link […]
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SEO
Does Brand Recognition Affect SEO?
Topically Relevant Back Links and SEO
Incoming links from sites that are closely related to yours are weighted more heavily than links from random, unrelated sites. Ten years ago, you could move the needle on SEO by amassing large numbers of back links, and the source of links pointing at your website didn’t matter as much. Today, search engines look at […]
Single Page Website SEO: Can I Rank for Multiple Search Terms?
Published September 26th, 2017
5 Comments on Single Page Website SEO: Can I Rank for Multiple Search Terms?
The #1 question we hear when it comes to single page website SEO is, “Can you rank multiple search terms on a one page website?” Or in other words, how many search terms can you rank a one-page website for? Ranking a on page website for a few closely-related search terms should not be a […]
“If I Link to Competitors, Will it Hurt My SEO?”
Recently, I had a client ask me an intriguing question. I’m putting together an article explaining the difference between [two different things in their industry]. If I were to link to my competitors, will that help or hurt my search ranking? I suspect it will boost the competition, but no big deal. This is an […]
How Does Quality Content Affect SEO?
When it comes to SEO, we’ve all heard the adage, content is king. But how important is quality content to your SEO rankings? Google went on record in March 2016 that saying the most important search ranking factors are quality content, back link profile, and machine learning. But what determines quality content? What Google says […]
The Guide to SEO Friendly URLs
The URL, or web address of the page is an often overlooked component of SEO. Today, we’ll look at how to create SEO friendly URLs. Once you get past great content and a quality back link profile, SEO comes down to a lot of little things. The URL structure of your website and your web […]
The Meta Description and It’s Role in SEO
The meta description is the 160 characters of text below the title tag and URL in search engine results. The meta description is there to tell the story of the page, and should be written to convert searchers into people to click on your results. The most interesting search results are the ones that get […]
Title Tag SEO: Optimizing Titles For Better Ranking
What is the title tag and why does it matter for SEO? The title tag is the headline that appears in a search result. Also, the title tag appears in your browser tab when you are viewing that page. The title tag is meant to be a concise representation of what a web page is […]
Back Links and SEO
No discussion of SEO would be complete without it talking about back links to your site. Google has gone on record saying that on-page content, back links, and machine learning are the three most important factors in search rank as early as March 2016. For those who don’t know, let’s talk about what back links […]
301 Redirects and SEO
What are 301 redirects? A 301 redirect is a when you forward an old web address to a new one. For instance, let’s say you have a page on your site with a URL of http://example.com/contact-us, but you want to change it to a more SEO friendly URL http://example.com/contact. You would use a 301 redirect […]