Google announced they are sunsetting the Google Analytics Universal Analytics on July 1, 2023. Users should set up Google Analytics 4 properties now to ensure data collection. This also means that historical data for Universal Analytics may not be accessible after the July 2023 date. Now is the time to create a Google Analytics 4 […]
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SEO
Google Shutting Down Universal Analytics July 1, 2023. How to Switch to GA4
Published April 11th, 2022
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Should You Use Google Entity Stacks for SEO?
The short answer is NO. “Google Stacks” aka “Google Entity Stacks” or “Google Authority Stacks” are a link-building tactic that leverage Google properties to build relevance and information about your brand, content, and keywords. These “stacks” use interlinking Google properties like Google Docs, Google Slides, Google Sheets, custom Google Maps, and Google Sites to try […]
Videos Getting Thumbs Down on YouTube? Try These Changes.
Published February 6th, 2022
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I couldn’t figure out why some of my most popular videos on YouTube were getting thumbs down. Turns out, the titles and thumbnails were not matching what people expected to see. My videos were showing up for searches in YouTube, but the search intent of the viewers didn’t align to the video content. So, what […]
Does the Hosting Server Location Affect SEO?
One of the SEO questions we commonly hear is, “Can the speed of your website affect SEO?” As of August 2021, Google indicated that as part of the Page Experience Update, certain factors that correlate with a fast loading site would be considered in ranking. These Core Web Vitals that you should pay attention to […]
Content is the Key to Earning Links
The more content you produce on your website, the better chance you have of earning links, which helps your SEO. Producing more insightful and valuable content is the number one factor is gaining more links through natural means. The less content you have, the less likely you are to gain links from a robust group […]
How to Trigger Featured Snippets in Google
Featured Snippets are highlighted text, video, or text and image content at the top of the page in selected search results. Some digital marketers also refer to the Featured Snippet as “Position Zero” because it sits at the top of the organic search results. Snippets that are informational text are displayed with slightly larger text […]
Should Your Domain Name Match Your Business Name?
Consider global enterprise brands such as Google, General Electric, Duracell, Ford, Coca-Cola, and Netflix. One thing these brands have in common is you can type their brand name (as one word) into a web browser, add “.com”, and you end up on their website. Their branding is consistent, and the domain name of their website […]
“Another Business Appears in Google For Our Company Name?”
Published December 3rd, 2021
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An interesting viewer question came in: “My client has a website, when they Google their domain name, another website comes up instead of theirs. Why is this happening? How can we fix this?” Upon investigating, I found a few things out. I’ll keep the information anonymous, but you should get the idea. Website #1 is […]
How to Remove Old URLs from Search Results
Occasionally, you may change some pages on your website, eliminate pages altogether, or migrate to a new website platform altogether. You may notice that Google still has old URLs that no longer exist in the search results. How do you get the new web addresses indexed, and make the old outdated web addresses disappear from […]
Alt Attributes for Images: Best Practices for SEO
Alt text—also known as alternative description, alt tags, or the alt attribute, is the written text accompanying in an image on a web page that is read by screen readers. The alt tag is an attribute of the img tag in HTML. While the alt attribute is not required, it is highly recommended for accessibility […]