Does Google rank webpages or websites? It’s an interesting question, and a January 2021 article by Search Engine Journal suggested that webpages are what Google evaluates, not the websites as a whole. The author even showed a now deleted tweet from Google representative John Mueller as proof. However, noted SEO consultant Victor Pan, who is […]
Does Google Rank Webpages or Websites?
Is AI Content Viable for Competitive SEO?
As marketers rush to use ChatGPT to create content faster, we want to ask whether this is the best approach for SEO, and how Google may detect AI content, and re-visit how Google might grade content in a general sense.
What’s the ROI of Social Media?
Small businesses may ponder the ROI of social media content and social engagement. Data shows social media can be an important part of SEO and lead generation. It’s also interesting how much social media use has grown over the past ten years.
2022 Year in Review
This year, 2022, was a landmark year for Lockedown SEO in many ways. It was the most successful year to date for the company, following some other very strong years. Thank you to my clients, friends, and family. I appreciate each one of you. Ten years. It’s hard to believe it’s been going this long, […]
Google’s Spam Link Update December 2022
Google’s December 2022 Spam Link Update rolled out, targeting unnatural links, including sites that buy links, and sites that sell links to manipulate rankings.
Google Desktop Search Results Rolling Out Continuous Scroll
Updated December 13th, 2022
No Comments on Google Desktop Search Results Rolling Out Continuous Scroll
Google announced in December 2022 they would be introducing continuous scroll to desktop search results, beginning with English results in the US.
Should You Delete Old Content to Improve SEO?
Many SEO consultants say deleting old content can improve rankings. That can be true, but be careful to only delete content that is no longer useful or relevant. Prioritizing quality over quantity is one approach. We think it’s wise to be careful about pruning content, and having a plan for redirecting URLs to preserve links […]
Don’t Keyword Stuff Your Business Name on Google Maps
Keyword stuffing your business name on Google Maps and your Google Business Profile may seem like a shortcut to SEO, but it will cause more harm than good.
Looking Like a Large Company is Good For SEO
How can doing things a large company would do help your SEO? The simple message in this article is; level up! SEO continues to evolve, and as Wil Reynolds almost prophesied back in 2012, doing real company stuff and taking a consumer-first approach remains the only viable way to send quality signals to search engines […]
A Decade in Digital Marketing
In November 2022, I’ll have reached a milestone many people do not reach, a decade of being in business. Most small businesses don’t make it to the five-year mark, and web design, digital marketing, and SEO is particularly competitive. It is good for the soul to reflect on the highs and lows of running a […]