You may have heard outbound links can weaken your SEO, but linking to authoritative pages can be a positive SEO signal. It’s important to understand that the topics of outbound links in SEO seems to generate some division of opinion. Some people discourage linking to other websites because it may take users away from your […]
Outbound Links and SEO: Does Linking Out Affect SEO?
Are Breadcrumbs Important for SEO?
Breadcrumbs are navigational features on a website that create better user experience (UX) and improve crawlability for Googlebot. Usually located at the top of a page, breadcrumb navigation indicates where a user is on a website. Breadcrumbs are small text paths with clickable links. The top page in the navigation is positioned farthest to the […]
Avoid SEO Issues When Renaming Entities
There is SEO risk to renaming your business, company, or ongoing serialized creative work (like a podcast). The issue is you are renaming your “entity”, and there is always the possibility Google may treat this as a brand new “thing” in the Knowledge Graph. What is the Knowledge Graph? Entities in Google are proper nouns […]
Difference Between Long Tail and Short Tail Keywords
Keywords are the building blocks and lifeblood of website content and search engines. Targeting the most appropriate keywords serves two key roles; content marketing and SEO (Search Engine Optimization). Short tail keywords are much more general search queries, usually of one or two words. Long tail keywords are more search specific queries, and tend use […]
5 Ways Manufacturing Companies Can Improve Their SEO
Have you ever seen a manufacturing company that says they have too much business? The truth is, manufacturing companies that don’t rank on the Search Engine Page Results (SERPs), miss out on potential business leads. Many manufacturing websites look old and neglected, aren’t user friendly, or make it difficult for potential clients to find information. […]
Low Volume Keywords Are Worth the Effort
While writing this post, I recall working with clients actively targeting content for keywords that had 0–10 search volume. On the surface, that’s massively low search volume. But surprisingly, by the time we had developed the content, one of the clients got as much 800 views a month for the “low volume keyword” content! That […]
Does Capitalizing Words in the Title Tag Affect SEO?
Does it make a difference in your Google rankings if you capitalize words in title tags? In a straightforward sense, no, it makes no difference. However, it’s important to understand how Google bots crawl, index and rank website pages. In most instances, people focus on the meta description rather than the title tag to determine […]
SEO Takes Time: Stay the Course
If your website used to rank high, but has slipped over time, ask yourself this question. Are you so caught up in running your business, it is difficult find time to improve your website? You and your team are on the road, going to trade shows, doing business development, handling sales calls, managing customer support, […]
How Does User Experience Help SEO?
SEO is mainly encompassed by three overarching factors: creating quality content, earning relevant backlinks, and an optimal user experience. However, most SEO practices overlook the importance and necessity of user experience (UX) as a key element of Google’s ranking algorithms. Link-building and optimizing content are integral but inadequate on their own. All three factors must […]
Google Shutting Down Universal Analytics July 1, 2023. How to Switch to GA4
Updated April 18th, 2022
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Google announced they are sunsetting the Google Analytics Universal Analytics on July 1, 2023. Users should set up Google Analytics 4 properties now to ensure data collection. This also means that historical data for Universal Analytics may not be accessible after the July 2023 date. Now is the time to create a Google Analytics 4 […]