The short answer is NO. “Google Stacks” aka “Google Entity Stacks” or “Google Authority Stacks” are a link-building tactic that leverage Google properties to build relevance and information about your brand, content, and keywords. These “stacks” use interlinking Google properties like Google Docs, Google Slides, Google Sheets, custom Google Maps, and Google Sites to try […]
Should You Use Google Entity Stacks for SEO?
Videos Getting Thumbs Down on YouTube? Try These Changes.
I couldn’t figure out why some of my most popular videos on YouTube were getting thumbs down. Turns out, the titles and thumbnails were not matching what people expected to see. My videos were showing up for searches in YouTube, but the search intent of the viewers didn’t align to the video content. So, what […]
Does the Hosting Server Location Affect SEO?
One of the SEO questions we commonly hear is, “Can the speed of your website affect SEO?” As of August 2021, Google indicated that as part of the Page Experience Update, certain factors that correlate with a fast loading site would be considered in ranking. These Core Web Vitals that you should pay attention to […]
Content is the Key to Earning Links
The more content you produce on your website, the better chance you have of earning links, which helps your SEO. Producing more insightful and valuable content is the number one factor is gaining more links through natural means. The less content you have, the less likely you are to gain links from a robust group […]
How to Trigger Featured Snippets in Google
Featured Snippets are highlighted text, video, or text and image content at the top of the page in selected search results. Some digital marketers also refer to the Featured Snippet as “Position Zero” because it sits at the top of the organic search results. Snippets that are informational text are displayed with slightly larger text […]
Build Your Community, Build Your Brand
Perhaps the biggest opportunity I see brands, clients, and my peers making is community engagement. It is a rare occurrence when the words of a personal or company brand inspire random people reach out via blog comments, Facebook, Twitter, or YouTube. If you want to build a brand, it all begins and ends with community […]
2021 Year in Review
Every year, I do a year in review, recapping what happened in the business. You can see previous years here: 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013. This year’s recap is about four years after I pivoted the business from focusing on mostly on website builds to mainly on SEO. The trajectory of my […]
Should Your Domain Name Match Your Business Name?
Consider global enterprise brands such as Google, General Electric, Duracell, Ford, Coca-Cola, and Netflix. One thing these brands have in common is you can type their brand name (as one word) into a web browser, add “.com”, and you end up on their website. Their branding is consistent, and the domain name of their website […]
“Another Business Appears in Google For Our Company Name?”
Updated December 11th, 2021
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An interesting viewer question came in: “My client has a website, when they Google their domain name, another website comes up instead of theirs. Why is this happening? How can we fix this?” Upon investigating, I found a few things out. I’ll keep the information anonymous, but you should get the idea. Website #1 is […]
How to Remove Old URLs from Search Results
Occasionally, you may change some pages on your website, eliminate pages altogether, or migrate to a new website platform altogether. You may notice that Google still has old URLs that no longer exist in the search results. How do you get the new web addresses indexed, and make the old outdated web addresses disappear from […]