For those who don’t know, a website migration is when you move a website from one hosting environment to another. This could be moving a website from a staging server to production server (from development to the live site). It could also mean moving the site from a sub-domain to another domain on the same […]
Author: John Locke
John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.
Here are articles that this author has written for LockedownSEO.com.
Installing WordPress Without A Domain Name
When moving an existing WordPress site from one hosting company to another, there are steps you have to consider. Most migration tools allow you to import a database from the existing install into your new WordPress install on the new server. The best way is to go with a host like WP Engine, that allows […]
How To Improve Your Ranking In Local SEO
Most businesses want to improve their SEO. They want to be found in Google and other search engines by local customers. Ranking on the first page of Google has obvious financial advantages — as opposed to being buried on the tenth page search results. Getting to the first page in local search requires on page […]
What Local SEO Tactics Should Make You Wary?
In the early days of SEO, keyword stuffing and spam was used extensively as a local SEO tactic. Many outdated SEO tactics are being used in every city, across every industry across the United States. The fact is that search engine rankings have always been a moving target, and some “shortcuts” that worked in the […]
Should You Hire a WordPress Consultant or Freelancer?
John Locke
Updated March 7th, 2021
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If you run a business, you’ll eventually need to hire someone to redesign your website. The only question is, who do you hire? What are the differences between hiring a freelancer, a consultant, or an agency? We’ll look at some of the differences between the three, and help you figure out what’s the best fit […]
What’s Your Point Of Differentiation?
There are three main points of differentiation for a business. Be cheapest, be fastest / have best service, or be highest overall quality. It’s possible to do two, I have a hard time thinking of any company that consistently does all three. This means you have to make choices, and decide who you serve, and […]
Your UPS Store Address May Disappear From Google Maps
John Locke
Updated August 18th, 2022
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In the very near future, there are going to be a lot of shocked and angry business owners. For several years, a popular SEO hack has been to rent a UPS Store mailbox near the center of the city you want to rank well in. For at least three years, Google has been telling business […]
Why Does Web Hosting Matter?
There are businesses that spend large amounts on developing a website, but cut corners when it comes to web hosting. What is web hosting? Why does it matter? Essentially, web hosting is the server space where your website resides. But isn’t it all the same? Just as the physical location of a business has an […]
You Don’t Have To Do It All Yourself
There’s something many of us are guilty of that we need to quit doing. We live in a culture that encourages us to do everything ourselves, even if we’re not the best person for the task. We’re constantly told to work on the things we’re weakest at. We buy into the fallacy that we’re deficient […]
Site Builders vs WordPress
A few days ago, a Wall Street Journal columnist Joanna Stern published an article on building your own website. In Stern’s post, she compared some common page builders: Squarespace, Wix, Weebly and Jimdo. The WSJ article put Squarespace and Weebly at the top when it came to site builders, as did Steve Benjamins on SiteBuilderReport.com. […]