Design is one of the three legs of the table that makes your marketing platform stand. The other two are quality content and UX/development. In this article, I’d like to offer evidence that design has an effect on your SEO.
Author: John Locke
John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.
Here are articles that this author has written for LockedownSEO.com.
How To 301 Redirect a PDF in WordPress for SEO
Here’s something I noticed when trying to redirect a PDF URL to a new URL. On most servers, using .htaccess redirects, or even redirect plugins, have no effect, because most servers are configured to resolve directly to the PDF URL. Here’s how you can fix that on Apache servers.
2017 Year in Review
The only thing that is constant is change. Especially in web development. But the biggest change that Lockedown SEO went through in 2017 was to pivot our core offering. In previous years, (see 2013, 2014, 2015, and 2016), the business model was primarily WordPress development in exchange for money. During the first five years, I […]
Does Brand Recognition Affect SEO?
Before we discuss what potential influence brand recognition might have on search rankings, let’s look at a recent history of SEO. As little as five or six years ago, SEO could still be disproportionately affected by certain tricks. These included keyword stuffing, exact match domains, fake business names, exact match link anchor text, and link […]
Topically Relevant Back Links and SEO
Incoming links from sites that are closely related to yours are weighted more heavily than links from random, unrelated sites. Ten years ago, you could move the needle on SEO by amassing large numbers of back links, and the source of links pointing at your website didn’t matter as much. Today, search engines look at […]
Lockedown SEO Celebrates Five Years in Business with New Service Offerings
John Locke
Updated March 4th, 2024
No Comments on Lockedown SEO Celebrates Five Years in Business with New Service Offerings
Top ranked Sacramento web design firm now offering SEO and online marketing. Sacramento, California, Nov. 20, 2017 Entrepreneur John Locke and his team at Lockedown SEO are celebrating their fifth year in business with an expansion into SEO services. In 2009, John Locke was a factory worker at a commercial bread plant in Sacramento. Like […]
How Does Your Agency Measure the ROI of a Website Redesign?
John Locke
Updated February 28th, 2023
No Comments on How Does Your Agency Measure the ROI of a Website Redesign?
Your website is the foundation for your online marketing efforts. As a growing company, you re-evaluate your website periodically to make sure it is serving your business objectives. One question you should be asking your partner web agency is, “How will you measure the ROI of a website redesign?” I believe that any website redesign […]
The Three Legs of the SEO Table
You’ve heard it said, “it takes three legs to make a table stand”. Similarly, your website, your most important marketing asset, also takes three legs to stand. The three legs I’m talking about are content, link profile, and overall design and UX. Much as a table lays flush with three legs, your website needs these […]
The End of Agency Siloing: Collaboration Between Web Agencies
John Locke
Updated March 7th, 2021
No Comments on The End of Agency Siloing: Collaboration Between Web Agencies
Today I’m going to call out one of the biggest problems that I’ve seen in the web agency space. This is the pattern that I’ve seen I repeated in many places, and something that should cease immediately. Instead of collaboration between web agencies on joint projects, oftentimes we see the siloing of different agencies, and […]
Single Page Website SEO: Can I Rank for Multiple Search Terms?
John Locke
Updated February 28th, 2023
5 Comments on Single Page Website SEO: Can I Rank for Multiple Search Terms?
The #1 question we hear when it comes to single page website SEO is, “Can you rank multiple search terms on a one page website?” Or in other words, how many search terms can you rank a one-page website for? Ranking a on page website for a few closely-related search terms should not be a […]