WordPress currently powers over 43% of all websites. The most popular e-commerce plugin on WordPress is WooCommerce, by a wide margin. So it’s natural that you might to modify some of the user interface copy that comes with WooCommerce out of the box. Recently, a reader asked how would you change the Return To Shop […]
Author: John Locke
John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.
Here are articles that this author has written for LockedownSEO.com.
Code Highlighting via Prism.js
Every once in a while, I share code snippets or development tutorials on the blog. Up until recently, I was using a plugin to handle code highlighting. (That’s where the code blocks have their own fancy code styling.) But then I discovered my plugin was causing a conflict with another part of my site, so […]
What Makes a Design Portfolio Effective?
There’s a malady that’s common in many web design portfolios. They are filled with images of the finished design artifacts, but they don’t elaborate on whether or not they actually solved their client’s problem. In many cases, they don’t even address the reasons why each client was prompted to seek out professional web design in […]
SEO Is A Long Term Process
I was recently at a networking event with some other business owners, when the subject of local SEO came up. What I heard these businesspeople express were some common misconceptions about what search optimization is all about. I think most folks believe if you pay a marketing company a certain amount each month, they can […]
Add Name Attribute To Contact Form 7
Contact Form 7 is one of the most widely used free plugins on the WordPress platform. It’s a very extensible way to create a basic contact form that doesn’t require any conditional logic. The trouble is, straight out of the box, this contact form will cause your HTML pages to no longer be valid. The […]
Load Google Fonts Asynchronously For Page Speed
John Locke
Updated November 17th, 2020
56 Comments on Load Google Fonts Asynchronously For Page Speed
Web developers who are mindful of user experience, performance, and SEO pay attention to page speed. If you’ve ever tested your website on
Using A Child Theme In WordPress Development
There are many reasons you should be using a child theme when working with a premium WordPress theme that you want to alter. Professional WordPress developers will always use a child theme when customizing an existing theme. Inexperienced developers will make changes directly on a premium theme. This has some negative consequences. If you’re already […]
Using Kraken.io For WordPress Image Optimization
John Locke
Updated November 17th, 2020
2 Comments on Using Kraken.io For WordPress Image Optimization
Before reading any further, let’s answer the question: Why do you need to optimize the images on your website in the first place? If you’re using your website to generate revenue for your business, then increasing conversions on your site, and increasing the number of warm leads that come to your website are things you […]
The Dangers Of Cowboy Coding
Cowboy coding is not a term that is familiar to business owners. There are even some web developers for whom this is a strange term. But it is something that you should be on the lookout for, as a business owner, or as a web developer. Just like the lawless frontiers of the Wild West, […]
Good Website Design Requires An Investment
There’s a lot of confusion about what the price of a professional website should be. Generally speaking, the price of a well-designed website is more than the price of a poorly designed website. While it’s true you can find someone to build your website, no matter what your budget is, remember this— It’s not the […]