It’s a fact that your brand is what other people say about you, not what you say about yourself. Sure, there are different micro-aspects to what comprises your capital-B BRAND. Pretty much every touch point that people have with your company or you is part of that. But at the highest level, your brand is […]
Author: John Locke
John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.
Here are articles that this author has written for LockedownSEO.com.
Why I Don’t Worry About Plagiarism
If you’re a business that has committed to content strategy, and jumped in with both feet, you may worry about competitors plagiarizing your material. While it’s easy for anyone to simply copy and paste your blog posts or marketing materials and repost it as theirs, plagiarism is something I don’t worry about for a second. […]
Adding Custom Styles To Google Maps
You may have seen examples of stylized Google Maps before. These Google Maps look different than the default styles that come with Google Maps. There is an example of one of these stylized maps at the bottom of my Contact page. You may be wondering “How do I get my own Google Map to look […]
Running A Successful SEO Campaign
Running a successful SEO campaign is about having a process in place just as much as it is about familiarity with the technology. Many web professionals view SEO as a market opportunity, or an add-on to their services. That said, SEO takes a unique set of skills, compared to traditional web design. Just as in […]
The Long, Creative History of Content Marketing
When you hear someone talk about content marketing, you probably conjure up thoughts of blogging. Maybe you’re even picturing filming videos for YouTube, or starting a podcast. But what if I told you that content marketing is much older than you think it is? What if I told you that things you never even considered […]
Content Marketing Positions You As An Industry Expert
John Locke
Updated March 7th, 2021
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Content marketing is a customer acquisition strategy that most businesses know about but few take advantage of. (If you’ve never heard this term before, content marketing generally refers to blogging, videos, podcasting, and even print.) Content marketing works by positioning your business as an expert in your industry. When your prospects are looking for information, […]
Setting Clear Expectations For Work Performance
Businesses of every size value high performing employees. Savvy businesses spend a lot of time thinking about what characteristics their company culture should exhibit. The ultimate goal is to hire the most talented employees, who are self-starters, and take ownership of their work and any problems they encounter. But hiring is not a perfect process, […]
Local SEO Tools: BrightLocal.com
Local SEO is of prime importance to service based businesses looking to increase their qualified leads in a metro area. There are some great local SEO tools that I use for myself and local clients, to help find areas of improvement. Recently, I was turned on to BrightLocal.com, which is one of the most comprehensive […]
Prevent Google From Crawling Old Sitemaps
As our websites mature, we often move from doing things one way to a different, more efficient way. But sometimes, the footprint of how our site used to work remains behind. Recently, I had a client come to me with a most intriguing problem. They had a large e-commerce site, that had gone through many […]
Google Needs to Crawl CSS and JS Files on WordPress Sites
John Locke
Updated November 17th, 2020
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Did you get an email from Google Search Console, telling you Googlebot cannot access CSS and JS files on your site? If you have a WordPress site with a robots.txt file, this may be the cause. Up until July 28th, 2015, it was common for Google to crawl WordPress sites with a robots.txt file that […]