Building a new website always feels very urgent. Many business owners seek out a web designer because something in their business is not quite right. They figure a new or remodeled website may help them invigorate their sales or save them long-term expenditure. This sense of urgency compels businesses to jump as quickly as possible […]
Author: John Locke
John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.
Here are articles that this author has written for LockedownSEO.com.
“Will You Build My Site For Equity?”
“Will you build my website in exchange for equity?” Every developer I have ever met has been asked this question before. Some hear it several times a month. Some developers already work for funded startups, where the hopes are the company goes public, and they are on the ground floor of stock options. With the […]
Why I Don’t Respond To RFPs
Many web studios here in Sacramento may be tempted to pursue RFPs in order to grow. I think this is a bad idea. While there are specific instances where actively pursuing RFPs and RFQs can work, responding to RFPs is something I choose not to do. Here’s why. What Is An RFP Exactly? RFP is […]
Dealing With Client Change Orders
Change orders are something that every web agency must deal with. For those who don’t know what they are, change orders are modifications or additions to an existing project. Many web agencies also consider ongoing fixes, page additions or small addendum to a website as change orders. Everyone has a different policy regarding change orders. […]
How Much Does Website Maintenance Cost?
Websites have software updates, and it is important to update your version of WordPress and plugins regularly. The reality is that someone has to do this, whether it is someone internal, or an outside web professional. But according to today’s stats (August 2020) — on what version of WordPress people are running on their websites, […]
Change Currency Display in WooCommerce
WooCommerce is the leading e-commerce solution on the WordPress platform. More people use it than any other plugin or e-commerce suite in the WordPress ecosystem. Out of the box, it can do quite a bit, and there are tons of paid extensions that help you add more robust functionality. But out of the box, it […]
Google Changing URL Display in Mobile Search Results
John Locke
Updated August 18th, 2022
No Comments on Google Changing URL Display in Mobile Search Results
On April 16th, Google announced on their Webmaster blog that they will be changing how URLs display in mobile search results. The old style featured the complete user friendly URL in green, while the new style features a breadcrumb display of the result in green. Google says they want users to better understand your website […]
Social Proof: Why We Want It, Why It Works
Every day, we are tasked with making decisions. When we are in doubt about what to decide, we look for factors to act as decision shortcuts. Social proof is one one of these “decision heuristics”. Social proof gives your customers confidence in your brand. It is one of the most effective psychological tools in your […]
WordPress Developers: Labels Don’t Matter, Results Do
John Locke
Updated December 24th, 2021
4 Comments on WordPress Developers: Labels Don’t Matter, Results Do
Ever since Tom McFarlin wrote his mini-series on WordPress developers vs implementers, and what distinguishes the two, this has been a hot topic inside the WordPress community. Ultimately, this is an internal issue inside the WordPress ecosystem. Clients are often the ones who suffer, because they aren’t aware of what they should be looking for […]
Balancing Business, Creative and Technical Skills
John Locke
Updated November 24th, 2020
4 Comments on Balancing Business, Creative and Technical Skills
If you’re an independent web professional, how to you balance your energy between business, creativity and technology? When you’re flying solo, you have to focus on every aspect of your business, while working towards making the business larger than yourself. One thing that is helpful is to create enough room in your schedule to handle […]