Most WordPress themes have a means of displaying past articles with some teaser content, followed by a call to action link, inviting users to read further. There are two main options when it comes to outputting this teaser content, the functions the_content() and the_excerpt(). Before we go over how to set a custom excerpt length […]
Author: John Locke
John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.
Here are articles that this author has written for LockedownSEO.com.
Replace the_excerpt Ellipsis With Custom Link in WP
John Locke
Updated November 24th, 2020
4 Comments on Replace the_excerpt Ellipsis With Custom Link in WP
If you you are using the_excerpt() in your WordPress templates, you probably already know it cuts off at 55 words, and is followed by […]. Wouldn’t it be cool if you could replace that ugly trailing ellipsis with your own custom Read More link? Never fear, that’s exactly what we will show you today. You […]
The Truth About SEO and Sales
Your business had been around for a couple of years, maybe even longer, and you were doing fine on word of mouth alone. For the longest time, sales were doing great. But then you noticed over time, that the sales weren’t there the way they used to be in the past. Referrals just weren’t cutting […]
Dublin Core Markup: Specialized Structured Data
John Locke
Updated November 24th, 2020
No Comments on Dublin Core Markup: Specialized Structured Data
In Part One of our miniseries on metadata, we examined Schema.org. In part Two, we looked at microformats. Today, we’ll close this series by looking at Dublin Core. The Dublin Core Metadata Intiative (DCMI) first began in 1995 in Dublin, Ohio. Since 2000, it has been used alongside other specialty markup languages, such as RDFa. […]
Using Microformats for Structured Data
Microformats is a structured data markup system that was developed in 2005. It is used to add semantics to contact information, events, and calendars.
Understanding Schema.org Structured Data
What is metadata and why should you care about it? Metadata is data that describes other data. Though the ideas are old, the implementation of metadata has primarily been in the last five years. Though each method is a little different, each is structured markup language (like HTML) that helps computers better identify and classify […]
Providing Value By Referring Other Developers
If you work in web design or development, it’s inevitable that you’ll get inquiries for a project that is not a good fit for your skills. Perhaps the client budget doesn’t match with your project range. Maybe the client needs skills that are a different specialty than what you deal in. Maybe you’re just booked […]
Best Practices For Call To Action Buttons
Call to action buttons are exactly what they sound like — buttons on forms that entice your customers to take action. CTAs are usually succinct messages like Subscribe on an email newsletter sign-up, or Buy Now on an online shopping cart. Here are some very simple best practices for these calls-to-action that allow you get […]
The Cold, Hard Truth About Lead Generation
There are many things in the world I find distressing. One thing that I see that saddens me is when companies deliberately limit their potential for success. All businesses rely on leads for ongoing revenue, from the local flower shop to multi-national conglomerates. Leads are people who are interested in whatever it is you are […]
How To Find A Quality WordPress Developer
WordPress powers about 39% of all websites on Earth. Naturally, many people want to hire experienced WordPress developers. Some of the folks looking for WordPress developers are agencies, who need a developer on staff. Others are enterprise level businesses, who rely on their in-house web development team to keep their website up-to-date. Some are small […]