Perhaps the biggest opportunity I see brands, clients, and my peers making is community engagement. It is a rare occurrence when the words of a personal or company brand inspire random people reach out via blog comments, Facebook, Twitter, or YouTube. If you want to build a brand, it all begins and ends with community […]
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Brand Building
Build Your Community, Build Your Brand
Establishing A Brand: Forging Your Own Path
It’s a fact that your brand is what other people say about you, not what you say about yourself. Sure, there are different micro-aspects to what comprises your capital-B BRAND. Pretty much every touch point that people have with your company or you is part of that. But at the highest level, your brand is […]
Why I Don’t Worry About Plagiarism
If you’re a business that has committed to content strategy, and jumped in with both feet, you may worry about competitors plagiarizing your material. While it’s easy for anyone to simply copy and paste your blog posts or marketing materials and repost it as theirs, plagiarism is something I don’t worry about for a second. […]
The Long Path To Becoming A Thought Leader
Most people never believe that they have something special to offer the world. Most people have way more knowledge than they realize — but hesitate to share it. They want to become a thought leader in their industry, but the distance between there and where they are seems insurmountable. There will always be people ahead […]
Finding Your Business Voice
All businesses have some form of communication with their customer base. But why do some brands resonate with us while others do not? Brands that are strong have a cohesive way of speaking to the public, whether it is on their site, in print or video. These companies have taken time to think about who […]
Differentiating Your Business From The Competition
No matter what service or product you offer, there are a substantial number of competitors that offer something similar. If you were a customer, what would make them choose your business over the myriad of others out there? This is one of the first things I like to know about the clients that I collaborate […]