Author: John Locke
John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency,
Lockedown SEO.
Here are articles that this author has written for LockedownSEO.com.
One of the first questions people ask when they’re searching for a WordPress developer is “How long does it take to build a custom WordPress theme?” Like everything else in web development, the answer is “It depends.” Keep in mind that development is one stage of the web design cycle. (Most projects have discovery, strategy, […]
What web design clients value seems to be difficult for all web development companies to provide. These things don’t take a lot of effort, but they make a big difference, because they help establish trust. Like we’ve talked about, trust is everything — in life, in business, in all things that matter. Boiled down to […]
We’ve been talking about ways we can have better web projects and deliver better results for our clients. Earlier, we discussed getting all the site content at the onset of the project, because knowing what you have to say and who you’re saying it to dictates the design. Having the content ahead of time also […]
Previously, we talked about one way we can improve client projects: Get the site content early as possible. This way, we can tailor the design to focus what we have to say and frame it in a way that amplifies and enhances our messages. The next thing we can do to improve client web project […]
To manage successful website projects, the web consultancy must anticipate potential obstacles, and prevent them from appearing. This miniseries is about overcoming some common obstacles. If we can eliminate these common problems, we’ll have more successful projects, our clients will be happier during our projects, and our clients will get better results long-term. Chasing Waterfalls […]
WooCommerce is the leading e-commerce solution on WordPress, and powers millions of online stores. However, customizing certain elements in WooCommerce isn’t always as obvious as one might presume. This tutorial looks at how to change one of those elements, the review stars.
Since 2013, Facebook has allowed selected businesses to verify their Facebook Business Page. Not all businesses are enabled for verification, and the criteria for selection remains a proprietary secret. Some factors that may trigger verification eligibility for physically located businesses are strong brand signals such as consistent public records with your business information (address, phone […]
Just a few days ago, the very first Sacramento WordCamp took place. WordCamps are conferences centered around WordPress, the platform that powers one out of every four websites on Earth. This was significant, as Sacramento was perhaps the largest American city to never host a WordCamp prior to now. I had the opportunity to give […]
In the last ten years, social media has become an ever-present part of our lives. We have the ability to follow, listen to, or speak to almost anyone on Earth — all from our smartphones. The town hall has become a global arena, where everyone has the ability to be heard. The one thing I […]
Let’s say you have a WordPress site, and the theme adds a Featured Image at the beginning of each post. Here’s the problem. When you have an RSS feed, or an email campaign hooked into your RSS, that Featured Image doesn’t show up. This happens because most themes add the Featured Image to posts as […]
John Locke
Updated November 17th, 2020
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