Keyword research is a huge part of any SEO effort. Targeting the keywords that your customers are typing into Google means you are more likely to be found in search. This sounds reasonable. But companies will produce either 1) not produce enough targeted site content, or 2) create content that is aimed toward the people […]
SEO Keyword Research: Finding Keywords that Will Drive Traffic
Published November 27th, 2016
1 Comment on SEO Keyword Research: Finding Keywords that Will Drive Traffic
Know Your Customers for SEO
Customer personas are a huge part of planning content for your website. If you know your customers, and get inside their head, you can provide the answers that they’re looking for. After all, what is SEO worth if it’s not providing answers for questions your customers are asking? If you know who your customers are, […]
Know Your End Goal for SEO Campaigns
One thing many people forget with SEO is you should know your end goal. Why does your website need to exist? What metrics do you want your website to drive? What do you want your customers to do when they get to your website? Why are these questions important? People focus so much on getting […]
What Is SEO?
Before we start this mini-series on SEO, it might be good to answer the question, what is SEO? SEO is an abbreviation for search engine optimization. This means you are trying to get your site to rank as high as possible in search engines like Google or Bing (as well as other search engines). Why […]
Your Website Isn’t “Field of Dreams”
Do you remember that movie, Field of Dreams, starring Kevin Costner? The one where he builds a baseball field in the middle of his cornfield? You know — with the tagline, “build it and they will come”? Well, your website is not like that at all. Your website isn’t a field of dreams. If you […]
Don’t Rely On Referrals For Revenue
I’m going to start this article with a controversial statement. Referrals aren’t a reliable source of income. I can hear you disagreeing with me now, but hear me out. Now, if I were to ask you your number one source of sales, chances are high you’d tell me referrals or word-of-mouth. Now while I do […]
Integrating Google AMP and WordPress
In October of 2015, Google debuted a new project called AMP, or Accelerated Mobile Pages. The project is open-source, with other companies like Adobe, Twitter, Vox Media, BBC, The Guardian, and The New York Times also contributing to this project. So what is AMP? And why does it exist? For the last few years, web […]
The Future of SEO Is A Strong Brand
Search is evolving. Google has announced that their machine-learning algorithm, RankBrain is now the third biggest factor in determining search results (behind site content and links). Many people believe this machine-learning part of the algorithm will eventually become the #1 factor. This means is it is going to get progressively harder to manipulate a bad […]
Offline And Online Marketing Are Both Important
As a business owner, you always want more people to walk through your doors to buy what you’re selling. The key to that nowadays is to continually focus on online marketing and face-to-face meetings that happen offline. Most sales reps or business owners can close the deal if they meet you face-to-face. But this isn’t […]
The Ultimate Guide to Google Review Stars
If you’re trying to rank well in local SEO, then reviews are an important part of that mix. But when you look at search results in Google, you’ll notice that review stars don’t always display in the way you would expect. Both in Google Business Profile, and the rating stars in regular organic search results […]