I was recently at a networking event with some other business owners, when the subject of local SEO came up. What I heard these businesspeople express were some common misconceptions about what search optimization is all about. I think most folks believe if you pay a marketing company a certain amount each month, they can […]
SEO Is A Long Term Process
Using Kraken.io For WordPress Image Optimization
Before reading any further, let’s answer the question: Why do you need to optimize the images on your website in the first place? If you’re using your website to generate revenue for your business, then increasing conversions on your site, and increasing the number of warm leads that come to your website are things you […]
How To Improve Your Ranking In Local SEO
Most businesses want to improve their SEO. They want to be found in Google and other search engines by local customers. Ranking on the first page of Google has obvious financial advantages — as opposed to being buried on the tenth page search results. Getting to the first page in local search requires on page […]
What Local SEO Tactics Should Make You Wary?
In the early days of SEO, keyword stuffing and spam was used extensively as a local SEO tactic. Many outdated SEO tactics are being used in every city, across every industry across the United States. The fact is that search engine rankings have always been a moving target, and some “shortcuts” that worked in the […]
Your UPS Store Address May Disappear From Google Maps
In the very near future, there are going to be a lot of shocked and angry business owners. For several years, a popular SEO hack has been to rent a UPS Store mailbox near the center of the city you want to rank well in. For at least three years, Google has been telling business […]
The Truth About SEO and Sales
Your business had been around for a couple of years, maybe even longer, and you were doing fine on word of mouth alone. For the longest time, sales were doing great. But then you noticed over time, that the sales weren’t there the way they used to be in the past. Referrals just weren’t cutting […]
Dublin Core Markup: Specialized Structured Data
In Part One of our miniseries on metadata, we examined Schema.org. In part Two, we looked at microformats. Today, we’ll close this series by looking at Dublin Core. The Dublin Core Metadata Intiative (DCMI) first began in 1995 in Dublin, Ohio. Since 2000, it has been used alongside other specialty markup languages, such as RDFa. […]
Using Microformats for Structured Data
Microformats is a structured data markup system that was developed in 2005. It is used to add semantics to contact information, events, and calendars.
Understanding Schema.org Structured Data
What is metadata and why should you care about it? Metadata is data that describes other data. Though the ideas are old, the implementation of metadata has primarily been in the last five years. Though each method is a little different, each is structured markup language (like HTML) that helps computers better identify and classify […]
Non Mobile-Friendly Websites Facing Judgement Day
April 21st, 2015 is about to become Judgement Day for millions of websites that are not mobile-friendly or still use Flash animation. Google announced late on Febraury 26th, 2015 that search results will more heavily favor mobile-friendly websites beginning April 21st, 2015. Indexed apps will also be surfaced more prominently in search results for users […]