Quick tip: don’t use hashtags in your title tags, because they won’t show up in the search results. This applies if you use something like “#1 Local Experts” in the title tag. In search results, it will be “1 Local Experts”. I suspect Google systems automatically strip out the “pound” symbol to prevent people from […]
Don’t Use Hashtags in Your Title Tags
Why YouTube and Google Personalize Search Results
Many people believe that search results in Google and YouTube are the same for everyone, and though they might be similar, they are rarely 100 percent the same. Why does this phenomenon occur? Google and YouTube both have personalization for search results based on factors like your location, search history, and some experimentation to determine […]
Does Google Rank Webpages or Websites?
Does Google rank webpages or websites? It’s an interesting question, and a January 2021 article by Search Engine Journal suggested that webpages are what Google evaluates, not the websites as a whole. The author even showed a now deleted tweet from Google representative John Mueller as proof. However, noted SEO consultant Victor Pan, who is […]
Is AI Content Viable for Competitive SEO?
As marketers rush to use ChatGPT to create content faster, we want to ask whether this is the best approach for SEO, and how Google may detect AI content, and re-visit how Google might grade content in a general sense.
Google Desktop Search Results Rolling Out Continuous Scroll
Published December 13th, 2022
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Google announced in December 2022 they would be introducing continuous scroll to desktop search results, beginning with English results in the US.
Should You Delete Old Content to Improve SEO?
Many SEO consultants say deleting old content can improve rankings. That can be true, but be careful to only delete content that is no longer useful or relevant. Prioritizing quality over quantity is one approach. We think it’s wise to be careful about pruning content, and having a plan for redirecting URLs to preserve links […]
Looking Like a Large Company is Good For SEO
How can doing things a large company would do help your SEO? The simple message in this article is; level up! SEO continues to evolve, and as Wil Reynolds almost prophesied back in 2012, doing real company stuff and taking a consumer-first approach remains the only viable way to send quality signals to search engines […]
Does Bounce Rate Affect Search Rankings?
You may have heard a high bounce rate will hurt your SEO. This article will present evidence suggesting that most likely, bounce rate has nothing to do with SEO. Contrary to what some SEO consultants will tell you, Google has not used bounce rate as a SEO ranking signal for a long time, if ever. […]
Why Do Rankings Fluctuate? Explaining the Google Dance
The Google ranking algorithm is composed of many smaller components, but the overall goal is to deliver search results people want to find. Understanding how Google search rankings work is a critical foundation to help you understand why rankings appear slippery and elusive. There are many reasons why rankings keep fluctuating. By understanding how the […]
Outranked by Websites with a Weak Backlink Profile?
One thing is certain in SEO: outranking your competition can be difficult, especially for a relatively new site. It’s outright perplexing when competitors with spammy and weak backlink profiles comfortably sit above you in the search results. There’s no need to get agitated at your competitor’s seemingly easy success. In the context of SEO, there […]