Many manufacturing firms we see are using AdWords to drive web traffic. But AdWords is just renting traffic. By adding SEO to the mix, you’ll get more of the search results page and more overall traffic, over a longer time frame.
Use SEO and AdWords Together For More Web Traffic
Why Creating More Content Will Improve Your Search Traffic
There’s a practical reason why creating more content for your site usually results in more organic search traffic. It’s a numbers game. The more content you write, the more keywords you are likely to rank for. You might be familiar with the Pareto Principle, which says that 80% of your results will come from 20% of your efforts. How do you know which 20% of your content is going to drive 80% of your traffic?
How To Choose a SEO Company
This post is for businesses who believe they need a SEO specialist to grow their revenue, but don’t know what to look for in a SEO company. By listing the characteristics of good SEO agencies, you should be able to select the right SEO company for you with a high degree of confidence.
3 Things Manufacturing Companies Must Understand About SEO
Published February 9th, 2018
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If you’re competing against industrial brands that existed decades before the internet, you probably have an uphill battle. Newer companies generally don’t have as strong a brand as older companies. By improving your website in specific ways, you stand a better chance of winning the long-term battle for search results, rankings, and search traffic.
Is Design Important For SEO? You Bet It Is.
Design is one of the three legs of the table that makes your marketing platform stand. The other two are quality content and UX/development. In this article, I’d like to offer evidence that design has an effect on your SEO.
How To 301 Redirect a PDF in WordPress for SEO
Here’s something I noticed when trying to redirect a PDF URL to a new URL. On most servers, using .htaccess redirects, or even redirect plugins, have no effect, because most servers are configured to resolve directly to the PDF URL. Here’s how you can fix that on Apache servers.
Does Brand Recognition Affect SEO?
Before we discuss what potential influence brand recognition might have on search rankings, let’s look at a recent history of SEO. As little as five or six years ago, SEO could still be disproportionately affected by certain tricks. These included keyword stuffing, exact match domains, fake business names, exact match link anchor text, and link […]
Topically Relevant Back Links and SEO
Incoming links from sites that are closely related to yours are weighted more heavily than links from random, unrelated sites. Ten years ago, you could move the needle on SEO by amassing large numbers of back links, and the source of links pointing at your website didn’t matter as much. Today, search engines look at […]
How Does Your Agency Measure the ROI of a Website Redesign?
Published November 4th, 2017
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Your website is the foundation for your online marketing efforts. As a growing company, you re-evaluate your website periodically to make sure it is serving your business objectives. One question you should be asking your partner web agency is, “How will you measure the ROI of a website redesign?” I believe that any website redesign […]
Single Page Website SEO: Can I Rank for Multiple Search Terms?
Published September 26th, 2017
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The #1 question we hear when it comes to single page website SEO is, “Can you rank multiple search terms on a one page website?” Or in other words, how many search terms can you rank a one-page website for? Ranking a on page website for a few closely-related search terms should not be a […]