Search engine optimization is far from an exact science. Search results are a constantly moving target. Google says there are over 200 factors that go into their current algorithm. Today, let’s address one question that comes up from time to time. Does valid HTML really affect SEO? The Truth About Validation and SEO Search engines […]
Does Valid HTML Affect SEO?
How To Leave a Google Review on iPhone
UPDATE, May 2015: As of April 2015, the only viable way to leave reviews for a business on iPhone is to go through the Google Maps app. This means that unless you have an approved marker in Google Map Maker for your physically located business, you won’t be able to get reviews from an iPhone. […]
Google Tests Warning Label For Slow Loading Sites
Search Engine Land reported today that Google is testing out a red warning label for slow loading websites. The screenshots SEL received were for Google owned websites, but it is likely these “Slow” labels will eventually roll out to all search engine results.
Steps To Prevent Your Customer Base From Disappearing
Oftentimes, I am approached by established businesses who request either a website or a re-tooling of their existing website. I like to investigate deeper into what is motivating them to invest in a website now as opposed to a year from now. One factor that always seems to surface is they are losing customers to […]
Why Your Facebook Pages Have Less Reach Than Before
In June of 2014, Facebook answered some questions that many business owners had about Facebook Pages. Specifically, they confirmed that the organic reach of Facebook Pages was less than before. They were throttling how many people could see your posts. These changes to the Facebook algorithm were rolled out to personal accounts as well as […]
Using WordPress SEO by Yoast for Sitemaps
There is one plugin that I use for every single client site, and that is WordPress SEO by Yoast. It helps you get your on-page SEO right, but there are many people that don’t realize it takes care of XML sitemaps as well. XML sitemaps help search engines find all the pages on your website. […]
5 Common SEO Questions
One goal for many businesses is to improve their search engine rankings. Sales are driven by leads, which are driven in part by search, so this goal is understandable. However, there is a lot of misinformation regarding SEO out there. Here are five common SEO questions and their answers. Do Meta Keywords Matter Anymore? No. […]
Flash Websites Downgraded In Search Results
Google announced that starting July 14th, 2014 Flash websites will be downgraded in search results on devices that do not support Flash. Presumably this would affect mobile usage only, as Flash is not supported in iOS or Android 4.1 and above. On mobile the new search results would state that the site uses Flash, and […]
Why You Should Own Your Content Platform
There are a lot of free tools that allow you to build an online presence for your business. Facebook, Yelp, and Google Business Profile are all examples of satellite extensions of your business. While these are great ways for customers to find you, they fall woefully short when used as your main online business hub. […]
Mobile First Web Design
Working with web technologies means keeping up with the blistering pace of change. In the past few years, the web has transformed from primarily desktop to mobile. The next few years will continue that evolution as more devices and screen types become part of the web. For many organizations, this creates both a problem and […]