Is there a correlation between the author of an article and higher rankings? In other words, does Google “know” if a person is an expert in their subject, and rank a given article by them higher than a “non-expert” in that same field? This is a question that comes up a lot because of E-A-T […]
Does Author Expertise Help SEO? The Truth About E-A-T
Google Does Not Use Webspam Reports for Manual Penalties
Many people see competitors “breaking the rules” on Google guidelines and engaging in ranking manipulation. You may be surprised to learn, when you report your competitors using the Google webspam form, they don’t automatically slap a manual penalty on your competitors. There are an estimated 1.74 billion websites in 2020 (at the time of this […]
Does Adding Text To E-Commerce Category Pages Help SEO?
Google representative John Mueller, when asked about optimizing e-commerce category pages, noted that if there is too much text on the page, then the algorithm may be confused whether it is an informational page or not. He suggests some text on the page may help. The caution is to not go overboard with blindly writing […]
High Impressions, Low Clicks and Few Leads: How To Fix It?
Published November 11th, 2019
11 Comments on High Impressions, Low Clicks and Few Leads: How To Fix It?
What if you have a page on your website getting a ton of impressions in Google Search Console, but you aren’t getting much business from that page? A question we recently came across deals with this dilemma. The page is focused on business objectives, (like a services page), and the page receive more impressions than […]
Google BERT Update: Understanding Search Queries More Effectively
Published October 29th, 2019
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Google announced on October 25th, 2019 that they are rolling out a new update to their algorithm, named BERT. BERT is an acronym for Bidirectional Encoder Representations from Transformers. The “transformers” are words that change the context or a sentence or search query. The “encoder representations” are subtle concepts and meanings in natural language that […]
Did Your Keyword Rankings Drop? Rethinking The Ranking Algorithm
Published October 23rd, 2019
3 Comments on Did Your Keyword Rankings Drop? Rethinking The Ranking Algorithm
When your rankings suddenly drop in Google, do you immediately think it was an algorithm change? Or that you got a Google penalty? The reality is, Google is starting to figure out what the majority of people want to find when they type in a given search query. This is why the Google representatives say […]
How Does Google Know Users Are Satisfied With a Web Page?
Published October 3rd, 2019
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How does the Google ranking algorithm know if users are happy with a web page? You probably think that the algorithm uses data from Google Analytics to measure if a page deserves to go up or down in rankings. What if I told you that Google Analytics is there for webmasters, and not for Google […]
Setting Your Service Area on Google Business Profile
If you have a physically located business, you should undoubtedly have a Google Business Profile page for your company. Google Business Profile is an important piece of local SEO. Your Google Business Profile page is where customers leave you Google reviews, and you can add various information, like your phone number, hours of operation, and […]
Create Great Content and You’ll Get Links: Truth or Fiction?
Published August 17th, 2019
4 Comments on Create Great Content and You’ll Get Links: Truth or Fiction?
A phrase you’ll hear a lot: Create great content, and you’ll get links naturally. You may have found it’s much harder than that. Even when you create “skyscraper content” it can be difficult to acquire links. So how do you get back links in the real world?
Why Google Added Favicons to Search Results
You may have noticed recently that Google added favicons to search results. Favicons are those little square images that sometimes appear in the address bar of a web page or bookmarked URLs. But there is a reason why Google added favicons to the search engine results pages (SERPs). This was not a feature that was […]