What is SEO and how does it work?

SEO, or Search Engine Optimization, is the science and art of making web pages rank higher in search engines like Google. Many businesses invest in SEO because they want to get more customers, if they are already using search engines. How SEO works varies a little between Google and Bing, but most people focus on Google, since it has over 90% of all market share for search engines. Essentially, for any given keyword search, Google compiles a list of pages that are a good match, then ranks them according to those factors. How they do this is a proprietary secret, and because their ranking algorithm is constantly changing and being updated. what we can say for certain are the things Google representatives have told us for certain are part of the ranking. These are the content on the page, the links that point to the site and the page, and a machine learning portion of the algorithm called RankBrain.

What kind of work goes into SEO?

SEO is divided into different sub-tasks, which are analysis, research, planning, and execution. These are tasks such as SEO audits, keyword research, content creation, site optimization, user experience optimization, link building, citation cleanup, reporting and analytics to name a few. In short, we make sure your site is easy for users to find what they need, the right content is on your site, you have the right links coming to your website, and any industry sites are representing your brand well. We then track those tasks and where you are ranking, and how much traffic is coming in, and what pages people are going to.

How much will I have to pay for SEO?

How much SEO will cost depends on how much work needs to be done, and how competitive is the market and industry. If your business has a lot of competition and they have all done a lot of work, we may advise you go on a monthly retainer. If the competition is not as fierce, we may be able to finish our work in a three-month or six-month campaign. We give each company a custom quote, because the work is going to be customized to what you need. Our rates are fair and our track record of results is very good.

How do I know if SEO will work for me?

Most every business that relies on search engines to generate leads can benefit from SEO. If you've never done any SEO work in the past, you can probably benefit a lot from SEO work. Many of our clients say they wish they had invested in SEO much sooner. You found this page by using Google or Bing, so that speaks to the power of search engine optimization.

Who will be doing the SEO work for my business?

All of the work will be done by SEO professionals right here in the USA. Every project will be overseen personally by company founder, John Locke.

Do you offer Google Ads or PPC services?

Yes, we offer Google Ads management, as many of our clients also benefit from running Google Ads. This is advisable if you are in an industry where your competitors are all using paid ads, like in contracting. Our main role is making sure you spend money ONLY on keywords that benefit your business and you aren't getting irrelevant leads, all while maximizing the ad spend you are using. You will absolutely benefit from having our professional guidance on this, especially with recent changes on how Google makes recommendations to you for ads.

Can you help us rank higher in Google Maps?

In some cases, we can recommend things to help you rank higher in Google Maps, but it is important to note, the three-pack map gives the most ranking weight to proximity to the searcher. In other words, the closer the person searching is to you, the higher you will rank, OR if they are searching for a business using the city in the keyword search, whatever businesses are near the center of the city will rank higher. Home based businesses in the suburbs are always going to do worse in the map than businesses with an office in the heart of the city. Set up a consultation with us and we can recommend if optimizing the map is something you should spend time and effort on, because a lot of this is not in anyone's control.

What types of businesses do you work with?

Our ideal clients are in the industrial or manufacturing space, and we also work with some contractors and home service clients.

Granite Bay SEO

We help businesses in Granite Bay and the Sacramemento region rank higher in Google and get more qualified leads.

We help Granite Bay companies rank higher in Google.

Like a lot of our clients in the Sacramento area, we help businesses based in Granite Bay rank higher in search engines like Google and Bing, leading to more marketing leads. Since 2012, we’ve been helping companies in the Sacramento Valley and beyond with website design and SEO. Many of our clients were referred to us by other clients who achieved massive success with search engine optimization. Some even said they wish they had worked with us sooner. Our goal is to get you more customers and clients through your website and online presence.

Granite Bay SEO Professionals

Currently, we work with clients all over the US, but many of them are in Northern California, and a large amount here in the Sacramento metro area. If you run a business in Granite Bay that is related to industrial, manufacturing, or contractor services, you are the ideal fit to work with us. If your customers use Google or other search engines to find your competitors, then we can help you get found and get more business. If you need help with SEO, fill out the contact form on this page or give us a call at (916) 747-2198 and leave us a message. We love working with clients in the Sacramento Valley and we want to help you grow your business.

Contact a Granite Bay SEO Consultant

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Granite Bay SEO and Web Design

Search engine optimization, or SEO, is the art and science of increasing the visibility and ranking of a website in Google and Bing. Our company is dedicated to practical, hands-on SEO, and we can help you get more qualified leads from Google and Bing. How important is SEO? According to a 2019 study by Oberlo, 85% of consumers conduct online research before making a purchase. If your company doesn’t appear prominently in online search, that’s money you’re leaving on the table.

Our SEO Services and Capabilities

On-Page Optimization

We make sure the content on your website is what customers are looking for so you rank higher.

SEO Analytics

We give you regular Google ranking reports that show exactly where your search traffic and rankings are positioned.

Content Marketing

We’ll help you produce high quality content for your website that drives organic traffic and qualified leads.

Link Building

We build relevant, categorically related links from other websites back to yours, raising your authority and rankings.

Internet Marketing

We provide guidance and oversight for your online marketing channels, SEO, and Google Ads campaigns.

Web Design

Web design is an integral component of SEO. Google measures user signals to determine whether people are satisfied.

Based in Sacramento, Not Far Away

If you prefer to work with someone local to the Sacramento area, not a faceless company in another city, where you are just another account in a spreadsheet, we’re here to answer your questions, face to face. Our local clients are some of our longest standing accounts, and we are happy to help them with SEO, web design, and good solid advice. We will always give your website and your business the attention it needs to succeed.

Granite Bay Quarry Ridge - photo copyright 2021 by John Locke

Did Your Rankings Drop Recently?

If you redesigned your website, and suffered a rankings drop, it’s most likely you no longer have the type of content Google wants to rank and your customers want to see on your pages. However, if you’ve dropped rankings over a long period of time, this is probably because other businesses are working on their websites and have gained ground on you.

Getting on Page One of Google is Critical

A 2020 study by Sistrix shows that 88% of all clicks in Google occur on page one. Only 1% of all clicks occur on page 3. The message is clear. Businesses that can get to page one of Google get more leads. Our goal is to get you to page one for all your important keywords.

We Help You Rank Higher in Online Search

The businesses we have worked with have undergone tremendous growth in leads, phone calls, and contact form submissions, and estimate requests from prospects. Our SEO process helps businesses like yours rank higher in Google, so their phone starts ringing, and they get more customers and clients. This involves doing work both on your website and making sure your brand is well represented online.

Our Granite Bay SEO Awards

How does SEO work?

Google’s ranking algorithm uses hundreds of factors to decide which pages to rank highest for any given keyword search. The search engines look at the content of each page of your website, and how users interact with your website. Google also considers how your brand is represented around the entire web. If your company website has a good reputation, has the right signals, and is linked to by sites Google deems highly trustworthy, that can help your overall rankings.

The three major things Google looks at are: the content of each page on your site, external hyperlinks and brand reputation, and the real-time user signals from website visitors. By taking care of these three areas, and taking specific steps to improve your website’s performance, our Granite Bay SEO pros can increase your SEO rankings, Google traffic, and flow of qualified leads.

Areas We Serve

Auburn
Carmichael
Citrus Heights
Davis
El Dorado Hills
Elk Grove
Fair Oaks
Folsom
Galt
Granite Bay
Lincoln
Orangevale
Placerville
Rancho Cordova
Rocklin
Roseville
Sacramento
West Sacramento
Woodland
Yuba City

Frequently Asked Questions

Here are some answers to SEO questions you might have.

What is SEO and how does it work?: SEO, or Search Engine Optimization, is the science and art of making web pages rank higher in search engines like Google. Many businesses invest in SEO because they want to get more customers, if they are already using search engines. How SEO works varies a little between Google and Bing, but most people focus on Google, since it has over 90% of all market share for search engines. Essentially, for any given keyword search, Google compiles a list of pages that are a good match, then ranks them according to those factors. How they do this is a proprietary secret, and because their ranking algorithm is constantly changing and being updated. what we can say for certain are the things Google representatives have told us for certain are part of the ranking. These are the content on the page, the links that point to the site and the page, and a machine learning portion of the algorithm called RankBrain.
What kind of work goes into SEO?: SEO is divided into different sub-tasks, which are analysis, research, planning, and execution. These are tasks such as SEO audits, keyword research, content creation, site optimization, user experience optimization, link building, citation cleanup, reporting and analytics to name a few. In short, we make sure your site is easy for users to find what they need, the right content is on your site, you have the right links coming to your website, and any industry sites are representing your brand well. We then track those tasks and where you are ranking, and how much traffic is coming in, and what pages people are going to.
How much will I have to pay for SEO?: How much SEO will cost depends on how much work needs to be done, and how competitive is the market and industry. If your business has a lot of competition and they have all done a lot of work, we may advise you go on a monthly retainer. If the competition is not as fierce, we may be able to finish our work in a three-month or six-month campaign. We give each company a custom quote, because the work is going to be customized to what you need. Our rates are fair and our track record of results is very good.
How do I know if SEO will work for me?: Most every business that relies on search engines to generate leads can benefit from SEO. If you've never done any SEO work in the past, you can probably benefit a lot from SEO work. Many of our clients say they wish they had invested in SEO much sooner. You found this page by using Google or Bing, so that speaks to the power of search engine optimization.
Who will be doing the SEO work for my business?: All of the work will be done by SEO professionals right here in the USA. Every project will be overseen personally by company founder, John Locke.
Do you offer Google Ads or PPC services?: Yes, we offer Google Ads management, as many of our clients also benefit from running Google Ads. This is advisable if you are in an industry where your competitors are all using paid ads, like in contracting. Our main role is making sure you spend money ONLY on keywords that benefit your business and you aren't getting irrelevant leads, all while maximizing the ad spend you are using. You will absolutely benefit from having our professional guidance on this, especially with recent changes on how Google makes recommendations to you for ads.
Can you help us rank higher in Google Maps?: In some cases, we can recommend things to help you rank higher in Google Maps, but it is important to note, the three-pack map gives the most ranking weight to proximity to the searcher. In other words, the closer the person searching is to you, the higher you will rank, OR if they are searching for a business using the city in the keyword search, whatever businesses are near the center of the city will rank higher. Home based businesses in the suburbs are always going to do worse in the map than businesses with an office in the heart of the city. Set up a consultation with us and we can recommend if optimizing the map is something you should spend time and effort on, because a lot of this is not in anyone's control.
What types of businesses do you work with?: Our ideal clients are in the industrial or manufacturing space, and we also work with some contractors and home service clients.

Granite Bay Community Park - photo copyright 2021 John Locke

The premier SEO company in Granite Bay.

When you absolutely need to rank higher in Google, Lockedown SEO helps businesses like yours rank higher in local searches, providing SEO for blue-collar businesses, like industrial contractors and home services.

Granite Bay is one of the most affluent neighborhoods in the greater Sacramento area, in Placer County. We’ve helped several companies in the Roseville, Rocklin, and Granite Bay area with SEO, driving leads from organic search. Need help with Google Ads? We also provide Google Ads setup and management to help you make the most out of your ad spend. No matter what type of business you run, we’ll give you our insights and help you get more qualified leads from your website.

If you’re ready to take your website and online lead generation to the next level, give us a call or send us a contact form and we will respond to your inquiry within one business day.

Updated September 1st, 2024