Citrus Heights SEO

Frequently Asked Questions

Here are some answers to SEO questions you might have.

How much does SEO cost?

We put together custom prices for each client, based on how much work needs to be done, how competitive your industry is, and the scope of the work. You may hear different quotes from different agencies, but we will always give you a reasonable fair-market quote.

What is SEO and how does it work?

SEO, or Search Engine Optimization, is the science and art of making web pages rank higher in search engines like Google and Bing. Typically, each search engine has it's own proprietary ranking algorithm, but they look for the best quality pages to match each keyword search. Because there are so many pages on the internet, this must be done programmatically in a way that can scale. SEO agencies use the Google quality guidelines, their own research, and scientific observation to determine what factors will be most important for each industry and type of site. We close the gap between where you are and what you need to be in order to reach the top of the rankings. This is usually a mixture of improvements to your website and how your website is represented on other sites.

What kind of work goes into SEO?

SEO can be comprised of different sub-tasks, but all of these go into SEO. Research and analysis, site improvement, content creation, website design, code improvements, link building, brand mentions, review strategy, user experience, citation cleanup, reporting and analytics to name a few.

How do I know if SEO will work for me?

If you have a business that relies on traffic from search engines, SEO is something you need to focus on. 90% of all search traffic goes through Google, so that is the one most people focus on. The difference between ranking on page 2 or 3 and ranking high on page one can be the difference between a good fiscal year and a mediocre or bad one. Search engines are a big source of lead generation, so if customers find you through search, SEO will be important for your business.

Who will be doing the SEO work for my business?

All of the work will be done by SEO professionals right here in the USA. Every project will be overseen personally by company founder, John Locke.

Do you offer Google Ads or PPC services?

Yes, we offer Google Ads management, as many of our clients also benefit from running Google Ads. This is advisable if you are in an industry where your competitors are all using paid ads, like in contracting. Our main role is making sure you spend money ONLY on keywords that benefit your business and you aren't getting irrelevant leads, all while maximizing the ad spend you are using. You will absolutely benefit from having our professional guidance on this, especially with recent changes on how Google makes recommendations to you for ads.

How long does it take to see ranking changes in Google?

You should see improvement within three months for less competitive keyword phrases. For highly competitive keyword phrases, it usually take longer to see substantial movement.

Can you help us rank higher in Google Maps?

In some cases, we can recommend things to help you rank higher in Google Maps, but it is important to note, the three-pack map gives the most ranking weight to proximity to the searcher. In other words, the closer the person searching is to you, the higher you will rank, OR if they are searching for a business using the city in the keyword search, whatever businesses are near the center of the city will rank higher. Home based businesses in the suburbs are always going to do worse in the map than businesses with an office in the heart of the city. Set up a consultation with us and we can recommend if optimizing the map is something you should spend time and effort on, because a lot of this is not in anyone's control.