What is SEO And why should Invest in it?

SEO, or Search Engine Optimization, is the science and art of getting certain web pages to rank higher in Google, Bing, and other search engines. The ranking algorithms use quality signals, relevance signals, and proprietary calculations to deliver rankings for each given keyword phrase. Online search is a part of how people research who to hire or what to buy, and 87% of all the clicks go to the first page of results. If you aren't ranking on page one, then you're missing out on leads and customers. SEO agencies can help you improve your rankings, and therefore help you improve your lead generation.

The goal of search rankings is to give the users what they are looking for. Google and other search engines crawl the internet and build an index of web pages, which is a set of pages that can potentially show up in search results. Hundreds of factors (at least) are used to determine the rankings for each keyword search. These rankings can, and often do, change over time due to new pages being published, site improvements and user signals. Some of the things Google looks for is the content on the page or site, quality and relevance of links to the site, user experience, how people interact with the site, and machine learning. Getting on top takes work, and staying on top means staying better than your competition.

How much does SEO cost?

We put together a custom quote based on the type of work you will need, the competition in your industry or market, how behind you are compared to the leading sites, and market rates. We give you a fair price that is reasonable and delivers good quality. Other agencies may charge a different rate and deliver a different scope of work for their prices.

How fast does SEO work?

You should see some rankings movement within a few months. It takes time for Google to recrawl the website and reassess any changes that have been made. Other competitors may also be investing in SEO, and in many fields that is very common. We work diligently to help you get necessary changes made quickly and steadily. Usually within three to six months, you should be in your new general position. Keep in mind, the search ranking s do fluctuate slightly as Google and Bing are constantly doing experiments with their ranking algorithm.

I used to rank high several years ago, and now I don't. Why did that happen?

Many sites get overtaken by other competitors who are improving their own website and investing in SEO, content, and building a more cohesive online brand. Getting to the top and staying there requires constant work and reinforcement, especially in competitive industries.

Do we have to sign a long term contract?

We will generally give a timeline for clients that we ask them to work with us, but generally don't lock clients into a long term contract.

Do you offer Google Ads or PPC services?

Yes, we offer Google Ads management, as many of our clients also benefit from running Google Ads. This is advisable if you are in an industry where your competitors are all using paid ads, like in contracting. Our main role is making sure you spend money ONLY on keywords that benefit your business and you aren't getting irrelevant leads, all while maximizing the ad spend you are using. You will absolutely benefit from having our professional guidance on this, especially with recent changes on how Google makes recommendations to you for ads.

How will you measure success? Will we get regular reports?

We will provide regular ranking reports, traffic reports, and also reports on your Google Ads campaigns if you are running those with us.

Can you help us rank higher in Google Maps?

We can give you reconsideration to rank higher in Google Maps, but PLEASE NOTE the three-pack map gives the most weight to proximity, meaning whatever is closer to the searcher has a better chance of ranking higher in the map. Think of the map as a driving app, designed to give results within close driving or transportation distance. It's not necessarily a measure of highest quality business. It difficult for businesses outside of a city center to rank for searches related to that

Folsom SEO

We help businesses in Folsom and the Sacramento area with SEO and web design.

We help companies from Folsom rank higher in Google and get better leads.

Whether your business is on Sutter Street in the Historic District, near Blue Ravine Road, or off of Highway 50, we can help you rank higher in search in Folsom and for your customers in the Sacramento region. We’ve worked with organizations both large and small to deliver measurable results. If you’re looking to get more leads from organic search in Google and Bing, we can help you get more traffic.

Our methodology for improving your SEO is logical, hands-on, and built to produce long-lasting rankings. We’ll never sell you on gimmicks or promise things we can’t do. We’re based here in the Sacramento area, not out of town or far away, if working with a local company is what you prefer.

Isn’t it time you started ranking better and getting more leads from Google search? We’re here to help you do exactly that.

Contact a Folsom SEO Consultant

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Our Folsom SEO Services

On-Page Optimization

To rank well in Sacramento Google searches, you need the right content on your pages. We determine exactly what needs to be adjusted so your site ranks higher in local SEO.

Link Building

We build relevant and categorically related links from other websites back to your site, boosting your website’s authority.

Revenue Growth

Businesses invest in SEO to improve their lead generation and increase gross revenue. Our goal is to help make you more money, and deliver qualified leads to your sales team.

Content Marketing

We’ll help you produce high quality content for your website that drives traffic and qualified leads.

SEO Reporting

We deliver regularly scheduled Google ranking reports that show exactly how you’re doing, how much search traffic you’re getting from Google, and where we need to focus next.

We Partner With You

Most of our clients keep working with us long-term. We learn your business so we can help it grow.

Getting on Page One of Google is Critical

A 2020 study by Sistrix shows that 88% of all clicks in Google occur on page one. Only 1% of all clicks occur on page 3. The message is clear. Businesses that can get to page one of Google get more clicks, and therefore, more leads.

We Help You Rank Higher in Online Search

The businesses we have worked with have undergone tremendous growth in leads, phone calls, and contact form submissions, and estimate requests from prospects. Our SEO process helps businesses like yours rank higher in Google, so their phone starts ringing, and they get more customers and clients.

How does SEO work?

Google’s ranking algorithm uses hundreds of factors to decide which pages to rank highest for a keyword search. It also needs to have a system for ranking search phrases it has never seen before. The search engines crawl the internet to build an index of pages, which is a set of all the pages which can potentially be ranked, The algorithm looks at the content of each page, links to the pages, and any history of how users interacted with the pages. Google also considers how brands represented around the entire web, via links and brand mentions. If your company looks credible, and is hyperlinked by industry websites, that can help your overall rankings.

The three major things Google looks at are: the content of each page on your site, external hyperlinks and brand reputation, and the real-time user signals from website visitors. By taking care of these three areas, and taking specific steps to improve your website’s performance, our Folsom SEO pros can increase your SEO rankings, Google traffic, and flow of qualified leads. NOTE: We will only recommend strategies that will improve your search rankings for the long term. We want to see our clients succeed, and legitimately grow their businesses.

Solid SEO Strategies That Work

We specifically recommend and use strategies that will improve your search rankings for the long haul. We’re ecstatic when our clients succeed and undergo substantial growth. A report by the Ecommerce Foundation shows that 88% of customers do research on Google or another search engine before making a buying decision. We want to see customers find your business when they go online and do a Google search.

Railroad Turntable in Historic Folsom - photo copyright 2021 by John Locke

Quality Content is Part of SEO

Creating relevant, quality content for your website is a huge part of SEO. Google representatives have given us a glimpse of what the algorithm considers quality content that is helpful to users.

Some Interesting SEO Statistics

According to StatCounter, in the US in 2024, Google had 87.43% of all search engine market share, followed by Bing with 7.45%, Yahoo! with 2.56%, and DuckDuckGo with 2.23%.
In 2017, Google said that 15% of all searches they see have never been seen before. This means the algorithm must be able to give good results for a brand new search.
A 2019 report by BrightEdge shows that 68% of all online experiences begin with a search engine.

Historic Folsom Hotel on Sutter Street - photo copyright 2024 by John Locke

More Fascinating SEO Facts

The top ranking result for a keyword search only gets the most traffic about 49% of the time! Other pages in the SERPs rank for other long-tail keywords and get more traffic the other 51% of the time.
Featured snippets have the highest click-through rate with an impressive 42.9% when they appear.
Organic search is responsible for 53% of the traffic to websites, with paid traffic accounting for an additional 15%. Together, search engines account for 68% of traffic to the typical site.

American River Canyon neighborhood in Folsom, CA - photo copyright 2021 by John Locke

Folsom SEO Awards & Recognition

ThreeBest Rated top 3 Advertising Agency in Sacramento 2021, 2022, and 2023

Frequently Asked Questions

Here are some answers to SEO questions you might have.

What is SEO And why should Invest in it?: SEO, or Search Engine Optimization, is the science and art of getting certain web pages to rank higher in Google, Bing, and other search engines. The ranking algorithms use quality signals, relevance signals, and proprietary calculations to deliver rankings for each given keyword phrase. Online search is a part of how people research who to hire or what to buy, and 87% of all the clicks go to the first page of results. If you aren't ranking on page one, then you're missing out on leads and customers. SEO agencies can help you improve your rankings, and therefore help you improve your lead generation.
How does SEO work?: The goal of search rankings is to give the users what they are looking for. Google and other search engines crawl the internet and build an index of web pages, which is a set of pages that can potentially show up in search results. Hundreds of factors (at least) are used to determine the rankings for each keyword search. These rankings can, and often do, change over time due to new pages being published, site improvements and user signals. Some of the things Google looks for is the content on the page or site, quality and relevance of links to the site, user experience, how people interact with the site, and machine learning. Getting on top takes work, and staying on top means staying better than your competition.
How much does SEO cost?: We put together a custom quote based on the type of work you will need, the competition in your industry or market, how behind you are compared to the leading sites, and market rates. We give you a fair price that is reasonable and delivers good quality. Other agencies may charge a different rate and deliver a different scope of work for their prices.
How fast does SEO work?: You should see some rankings movement within a few months. It takes time for Google to recrawl the website and reassess any changes that have been made. Other competitors may also be investing in SEO, and in many fields that is very common. We work diligently to help you get necessary changes made quickly and steadily. Usually within three to six months, you should be in your new general position. Keep in mind, the search ranking s do fluctuate slightly as Google and Bing are constantly doing experiments with their ranking algorithm.
I used to rank high several years ago, and now I don't. Why did that happen?: Many sites get overtaken by other competitors who are improving their own website and investing in SEO, content, and building a more cohesive online brand. Getting to the top and staying there requires constant work and reinforcement, especially in competitive industries.
Do we have to sign a long term contract?: We will generally give a timeline for clients that we ask them to work with us, but generally don't lock clients into a long term contract.
Can I do a trial period and then cancel if nothing happens?: The initial SEO campaign is a set scope of work and price. If you only do some of the work, it's likely that your rankings will still be weak. For this reason, the initial SEO campaign is an all-or-nothing deal. After the initial work is complete, you are free to stay on a reduced scope retainer, or go your own way. You should see vast SEO improvements after the initial work is finished.
Will I have to sign a long-term contract?: After your initial SEO project is complete , usually after three to six months, you can continue on a SEO retainer, for a reduced scope of work, but that is completely optional.
Do you offer Google Ads or PPC services?: Yes, we offer Google Ads management, as many of our clients also benefit from running Google Ads. This is advisable if you are in an industry where your competitors are all using paid ads, like in contracting. Our main role is making sure you spend money ONLY on keywords that benefit your business and you aren't getting irrelevant leads, all while maximizing the ad spend you are using. You will absolutely benefit from having our professional guidance on this, especially with recent changes on how Google makes recommendations to you for ads.
How will you measure success? Will we get regular reports?: We will provide regular ranking reports, traffic reports, and also reports on your Google Ads campaigns if you are running those with us.
Can you help us rank higher in Google Maps?: We can give you reconsideration to rank higher in Google Maps, but PLEASE NOTE the three-pack map gives the most weight to proximity, meaning whatever is closer to the searcher has a better chance of ranking higher in the map. Think of the map as a driving app, designed to give results within close driving or transportation distance. It's not necessarily a measure of highest quality business. It difficult for businesses outside of a city center to rank for searches related to that

The last Folsom SEO company you’ll ever need.

We’ve been around since 2012, helping business owners in Folsom and Sacramento with web design and SEO. Our clients have ranged from large to small, and we can help you with ranking for the elusive keywords you’ve been chasing. Don’t let your competitors have all the top spots in Google! We can help you rank competitively and get more clicks from organic search.

Folsom is a beautiful city, right up Highway 50 from our headquarters in Natomas. No matter what type of business you run, we’ll give you our insights and help you get more qualified leads from your website.

If you need the competitive edge in SEO and are ready to make your website produce more leads for your business, give us a call or send us a contact form and we will respond to your inquiry within one business day.

Updated September 1st, 2024