What is SEO and how does it work?

SEO, or Search Engine Optimization, is the science and art of making web pages rank higher in search engines like Google. Many businesses invest in SEO because they want to get more customers, if they are already using search engines. How SEO works varies a little between Google and Bing, but most people focus on Google, since it has over 90% of all market share for search engines. Essentially, for any given keyword search, Google compiles a list of pages that are a good match, then ranks them according to those factors. How they do this is a proprietary secret, and because their ranking algorithm is constantly changing and being updated. what we can say for certain are the things Google representatives have told us for certain are part of the ranking. These are the content on the page, the links that point to the site and the page, and a machine learning portion of the algorithm called RankBrain.

What kind of work goes into SEO?

SEO is divided into different sub-tasks, which are analysis, research, planning, and execution. These are tasks such as SEO audits, keyword research, content creation, site optimization, user experience optimization, link building, citation cleanup, reporting and analytics to name a few. In short, we make sure your site is easy for users to find what they need, the right content is on your site, you have the right links coming to your website, and any industry sites are representing your brand well. We then track those tasks and where you are ranking, and how much traffic is coming in, and what pages people are going to.

How much will I have to pay for SEO?

How much SEO will cost depends on how much work needs to be done, and how competitive is the market and industry. If your business has a lot of competition and they have all done a lot of work, we may advise you go on a monthly retainer. We give each company a custom quote, because the work is going to be customized to what you need. Our rates are fair and our track record of results is very good.

How do I know if SEO will work for me?

Most every business that relies on search engines to generate leads can benefit from SEO. If you've never done any SEO work in the past, you can probably benefit a lot from SEO work. Many of our clients say they wish they had invested in SEO much sooner. You found this page by using Google or Bing, so that speaks to the power of search engine optimization.

Who will be doing the SEO work for my business?

All of the work will be done by SEO professionals right here in the USA. Every project will be overseen personally by company founder, John Locke.

Do you offer Google Ads or PPC services?

Yes, we offer Google Ads management, as many of our clients also benefit from running Google Ads. This is advisable if you are in an industry where your competitors are all using paid ads, like in contracting. Our main role is making sure you spend money ONLY on keywords that benefit your business and you aren't getting irrelevant leads, all while maximizing the ad spend you are using. You will absolutely benefit from having our professional guidance on this, especially with recent changes on how Google makes recommendations to you for ads.

Can you help us rank higher in Google Maps?

In some cases, we can recommend things to help you rank higher in Google Maps, but it is important to note, the three-pack map gives the most ranking weight to proximity to the searcher. In other words, the closer the person searching is to you, the higher you will rank, OR if they are searching for a business using the city in the keyword search, whatever businesses are near the center of the city will rank higher. Home based businesses in the suburbs are always going to do worse in the map than businesses with an office in the heart of the city. Set up a consultation with us and we can recommend if optimizing the map is something you should spend time and effort on, because a lot of this is not in anyone's control.

Roseville SEO Company

We help businesses in Roseville rank higher in Google and get better leads from search.

We help Roseville businesses rank higher in Google.

We have many clients in the Sacramento area, and we help them improve their website and rank higher in search engines like Google and Bing. Our goal is to get you more highly-targeted marketing qualified leads. Since 2012, we’ve been helping companies in Sacramento and Placer Country with website design and SEO.

Many of our clients were referred to us by other companies who experienced a huge boost in search visibility and customer leads after working with us. A few clients said they wished they had worked with us sooner.

If you need help with search engine optimization, we’ve been doing it for over a dozen years. Work with a person you can meet face to face from the Sacramento area and not an offshore team.

Roseville SEO Professionals

We work with other clients around the US, but many of them are right here in the Sacramento metro area, including clients in Placer County. If your customers use Google or other search engines to find your competitors, we can help you get found and get more business

If you need help with SEO, fill out the contact form on this page or give us a call at (916) 747-2198 and leave us a voice message.

Contact a Roseville CA SEO Consultant

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Roseville SEO and Web Design

Search engine optimization (SEO) is the art and science of increasing the visibility and ranking of a website in search engines like Google and Bing. We are dedicated to sustainable, human-driven SEO which will attract your ideal customers and rank competitively. How important is SEO? According to a 2019 study by Oberlo, 85% of consumers conduct online research before making a purchase. If your company doesn’t appear prominently in online search, that’s money you’re leaving on the table.

Our Roseville SEO Services

On-Page Optimization

To rank well in Sacramento Google searches, you need the right content on your pages. We determine exactly what needs to be adjusted so your site ranks higher in local SEO.

Link Building

Google looks for links from relevant and high-authority websites to yours as a sign of quality and topic relevancy. This helps boost your website’s authority.

Revenue Growth

Companies invest in SEO to help them generate leads and get more customers. Our goal is to help you earn more revenue, and deliver qualified leads to your sales team.

Content Marketing

We’ll help you produce high quality content for your website that drives traffic and qualified leads.

SEO Reporting

We deliver regularly scheduled Google ranking reports that show exactly how you’re doing, how much search traffic you’re getting from Google, and where we need to focus next.

We Partner With You

Most of our clients keep working with us long-term. We learn your business so we can help it grow.

How Does Google Rank Sites?

Search engines like Google have ranking algorithms which analyze content on a website and specific pages, external site factors like back links, brand mentions, and other online footprints to determine how high a web page ranks. Google also measures user signals at scale to determine what sites should move higher or lower in ranking. SEO companies such as Lockedown SEO help businesses create the content and signals that your customers and search engines expect to see in high-quality sites.

Our Roseville SEO Accolades

ThreeBest Rated top 3 Advertising Agency in Sacramento 2021, 2022, and 2023

How We Help You With SEO

We understand what patterns and signals Google is looking for in high-quality sites, and we help you improve those factors so you can rank higher. Google looks at signals that are difficult to fake, so we don’t rely on gimmicks or shortcuts to get you ranked. Our focus is on real and tangible improvements both on your website and outside your website that will result in long-term success and sustained ranking.

Tired of Competitors Outranking You?

85% of all clicks in search results go to the first page. If you aren’t on the first page of Google for your “money” keywords, you’re at a serious disadvantage. Our proven process will help you get more organic SEO traffic, elevate your search rankings, and improve your lead generation.

Frequently Asked Questions

Here are some answers to SEO questions you might have.

What is SEO and how does it work?: SEO, or Search Engine Optimization, is the science and art of making web pages rank higher in search engines like Google. Many businesses invest in SEO because they want to get more customers, if they are already using search engines. How SEO works varies a little between Google and Bing, but most people focus on Google, since it has over 90% of all market share for search engines. Essentially, for any given keyword search, Google compiles a list of pages that are a good match, then ranks them according to those factors. How they do this is a proprietary secret, and because their ranking algorithm is constantly changing and being updated. what we can say for certain are the things Google representatives have told us for certain are part of the ranking. These are the content on the page, the links that point to the site and the page, and a machine learning portion of the algorithm called RankBrain.
What kind of work goes into SEO?: SEO is divided into different sub-tasks, which are analysis, research, planning, and execution. These are tasks such as SEO audits, keyword research, content creation, site optimization, user experience optimization, link building, citation cleanup, reporting and analytics to name a few. In short, we make sure your site is easy for users to find what they need, the right content is on your site, you have the right links coming to your website, and any industry sites are representing your brand well. We then track those tasks and where you are ranking, and how much traffic is coming in, and what pages people are going to.
How much will I have to pay for SEO?: How much SEO will cost depends on how much work needs to be done, and how competitive is the market and industry. If your business has a lot of competition and they have all done a lot of work, we may advise you go on a monthly retainer. We give each company a custom quote, because the work is going to be customized to what you need. Our rates are fair and our track record of results is very good.
How do I know if SEO will work for me?: Most every business that relies on search engines to generate leads can benefit from SEO. If you've never done any SEO work in the past, you can probably benefit a lot from SEO work. Many of our clients say they wish they had invested in SEO much sooner. You found this page by using Google or Bing, so that speaks to the power of search engine optimization.
Who will be doing the SEO work for my business?: All of the work will be done by SEO professionals right here in the USA. Every project will be overseen personally by company founder, John Locke.
Do you offer Google Ads or PPC services?: Yes, we offer Google Ads management, as many of our clients also benefit from running Google Ads. This is advisable if you are in an industry where your competitors are all using paid ads, like in contracting. Our main role is making sure you spend money ONLY on keywords that benefit your business and you aren't getting irrelevant leads, all while maximizing the ad spend you are using. You will absolutely benefit from having our professional guidance on this, especially with recent changes on how Google makes recommendations to you for ads.
Can you help us rank higher in Google Maps?: In some cases, we can recommend things to help you rank higher in Google Maps, but it is important to note, the three-pack map gives the most ranking weight to proximity to the searcher. In other words, the closer the person searching is to you, the higher you will rank, OR if they are searching for a business using the city in the keyword search, whatever businesses are near the center of the city will rank higher. Home based businesses in the suburbs are always going to do worse in the map than businesses with an office in the heart of the city. Set up a consultation with us and we can recommend if optimizing the map is something you should spend time and effort on, because a lot of this is not in anyone's control.

The Roseville SEO company you can trust.

Our main focus is SEO for industrial companies, but we also help other types of businesses with SEO. For some businesses, ranking higher in search is the difference between a good year and struggling.

Roseville is right up I-80 from our headquarters in Sacramento. We’ve helped several businesses in the Roseville area with website design, SEO, and Google Ads. No matter what type of business you run, we’ll give you our insights and do our best to help you have the best sales year yet, helping you get more phone calls and qualified leads from your website.

If you’re ready to get a competitive edge and start outranking your competitors, we can help you improve your website and give it the best chance of ranking high in search engines like Google and Bing. To learn more, fill out our contact form and we will respond to your inquiry within one business day.

Updated August 25th, 2024