The #1 mistake I see businesses making is not building an email list. Many businesses focus on Google AdWords or Facebook Ads, which cost money and don’t convert as well as an email list which you can start building for free. A 2013 study by Monetate’s E-Commerce Quarterly showed that email marketing converted 4.5 times […]
Author: John Locke
John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.
Here are articles that this author has written for LockedownSEO.com.
Time: An Entrepreneur’s Most Valuable Resource
John Locke
Updated February 28th, 2023
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A lot of entrepreneurs focus on runway, capital, and money. But money is not as important as time. Not by a long shot. “Your time is limited. Remember that. Each day you’re given 86,400 seconds from the ‘Time Bank’. Everyone is given the same. There are no exceptions. Once you make your withdrawal, you’re free […]
Find The Most Important Pages On Your Website
This method for finding the most important pages on your website isn’t something I discovered on my own. I first heard about it from Chase Reeves on the Fizzle blog. I highly advise you check out the original article. You’ll need to have a Google Analytics account to make this work. The longer you’ve had […]
Infinite Scroll With WordPress Custom Post Types
John Locke
Updated November 28th, 2020
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UPDATE, Jan 1st 2015: Custom Post Type support looks like it was added in March of 2013 to the DIY plugin on GitHub, but does not exist in the Infinite Scroll plugin v2.62 in the WordPress.org free plugin directory. The Infinite Scroll plugin was built for archive pages, loading more results when users scroll. Infinite […]
Adding Print Style Sheets
Print styles today an oft-neglected piece of web design. As web designers, we spend a lot of time thinking about how pages will looks on mobile devices and different sized screens. But many people in offices across the country still rely on printing information for sharing and distribution. Adding print style sheets to your website […]
The Long Path To Becoming A Thought Leader
Most people never believe that they have something special to offer the world. Most people have way more knowledge than they realize — but hesitate to share it. They want to become a thought leader in their industry, but the distance between there and where they are seems insurmountable. There will always be people ahead […]
How To Make A YouTube Video Embed Autoplay On Page Load
John Locke
Updated March 11th, 2021
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Recently, I had to look up how to make YouTube videos autoplay. I thought this might be beneficial to other people. There’s also other parameters you can add to embed codes to control the user experience if you want to experiment on your own. A regular YouTube embed code looks something like this: <iframe width=”560″ […]
2014 Year In Review
It’s that time of year again — when everyone reflects on the year that was, and makes plans for the year ahead. This is my own 2014 in review. Writing Stats I wrote a total of 96 articles for 5 websites this year, up from 56 articles in 2013. 78 articles were published on this […]
WordPress: Harder Than You Think
WordPress has a perception problem. Let’s talk candidly about it. My friend Mario recently talked about how expectations don’t meet reality. Another good friend of mine, Morten, wrote about how WordPress is not as easy as it seems. My friend Curtis, who helps WordPress business owners through coaching wrote about how people think WordPress is […]
Good Ideas Still Have To Be Sold
“You can’t just ask customers what they want and then try to give that to them.” — Steve Jobs, 1989 “We believe that customers are smart, and want objects which are well thought through.” — Steve Jobs, 2006 There’s a few perspectives surrounding the statement, “People don’t know what they need until you show it […]