One of the questions that all tech companies have to address is whether to build a team that is on-site, in an office — or a distributed team where people work from remote locations. Even though there are tools to manage remote teams effectively, most tech workers still do not have the option of working […]
Author: John Locke
John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.
Here are articles that this author has written for LockedownSEO.com.
Article Discussion: The Future of the Digital Design Agency
John Locke
Updated November 28th, 2020
2 Comments on Article Discussion: The Future of the Digital Design Agency
Recently there’s been a lot of discussion about the future of digital design agencies. In recent months, consultancy Adaptive Path joined the Capital One team. The partners at Teehan + Lax joined Facebook. The general feeling in the industry is that large companies now understand that design is valuable, and they are looking to build […]
Using WordPress SEO by Yoast for Sitemaps
There is one plugin that I use for every single client site, and that is WordPress SEO by Yoast. It helps you get your on-page SEO right, but there are many people that don’t realize it takes care of XML sitemaps as well. XML sitemaps help search engines find all the pages on your website. […]
Local SEO Tip: Geo Sitemap Generator
Local SEO, like all SEO, is a constantly moving target. Many local businesses had their search rankings reshuffled when Google rolled out the Pigeon update to their search algorithm in July of 2014. There are always things you can control search results and some that you can’t. Today, I’d like to focus on one detail […]
Sell Solutions, Not Services
This is for my homies in the web industry, and service providers in any industry, who feels like they’re stuck at a plateau. Everyone reading this wants to earn more money. But how? How do you earn more money? You can work more hours, you can take on more clients, or you can make the […]
Get Your Web Developer Involved From The Beginning
John Locke
Updated March 7th, 2021
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Every day, there are thousands of businesses preparing to launch. Almost every single one of them will need a website to market their offerings to the world. But, many business owners will try to skip one of the most important steps in this process, which is hiring a web developer. There are a few reasons […]
Do Image Sliders Work For Web Conversions?
Sliders and image carousels are a ubiquitous feature on millions of websites. However numerous studies suggest that image carousels are ineffective at conversions. A 2013 Notre Dame study showed only 1% of participants clicked on auto-forwarding slides, and of those that did click, 84% clicked the first slide. This means the chance of any subsequent […]
Small Business Growth: Stagnation or Survival
Lately, I’ve been noticing a disturbing trend with small business owners. There’s a lot of knowledgeable people out there, who are really good at their work, debating whether to continue or not because they aren’t growing. More often than not, they are losing ground to other local competition who were able to grow, and continually […]
Plugins That Integrate MailChimp With WordPress
John Locke
Updated November 28th, 2020
2 Comments on Plugins That Integrate MailChimp With WordPress
Over the last couple of posts, we’ve talked about why having an email list is important and how to start building a list for free with MailChimp. Today, I’d like to show you a couple of plugins that will help you integrate MailChimp with WordPress, and potentially add even more subscribers to your list.
Using MailChimp To Build An Email List
In yesterday’s post, we went over why it is important to start building your email list. We talked about how email converts better than search and social media, and is a marketing platform that is nearly ubiquitous. Today, we’ll go over how to get started building that list for free with MailChimp.