Here are articles that this author has written for LockedownSEO.com.
John Locke
Updated November 28th, 2020
No Comments on Google Tests Warning Label For Slow Loading Sites
Search Engine Land reported today that Google is testing out a red warning label for slow loading websites. The screenshots SEL received were for Google owned websites, but it is likely these “Slow” labels will eventually roll out to all search engine results.
John Locke
Updated March 7th, 2021
No Comments on Steps To Prevent Your Customer Base From Disappearing
Oftentimes, I am approached by established businesses who request either a website or a re-tooling of their existing website. I like to investigate deeper into what is motivating them to invest in a website now as opposed to a year from now. One factor that always seems to surface is they are losing customers to […]
WordPress limits the size of media files you can upload to 2MB. Sometimes we need to increase the maximum file upload size in the WordPress Admin > Media to a number higher than this. There are a couple of ways to do this. Be forewarned, if you are on shared hosting, these may not work. […]
John Locke
Updated November 28th, 2020
No Comments on Should You Use Free Shipping On Your eCommerce Site?
The main goals business owners usually have for their eCommerce websites are increasing conversions, making more sales, and decreasing abandoned carts. There are many strategic things you can implement on your site to sell more products. Eliminating shipping costs to the customer is one thing you can do to increase checkout conversion rates. There’s a […]
John Locke
Updated November 28th, 2020
39 Comments on How To Change Place Order Text In WooCommerce Checkout
WooCommerce is the most popular e-commerce platform on WordPress, and one of the most used e-commerce platforms overall. But part of staying on top is continually improving little things. One thing that the web development team at WooCommerce might consider is the ability to easily change the default text of the payment button on the […]
Broken links on your website are bad user experience. When customers click on dead links and they go to 404 pages over and over, it hurts your credibility. This erodes trust in your website, which affects conversions and sales. While Google says they don’t lose sleep over broken links and 404 (page not found) errors, […]
Mobile web usage has now exceeded desktop web usage, so it’s important to make sure your YouTube videos are as mobile-friendly. Since YouTube and other video services give you an embed code with a declared height and width, the video often goes right off the page on smartphones. That’s not the type of experience you […]
John Locke
Updated December 15th, 2022
No Comments on Gratitude For The Grind (Any Audience Is Amazing)
Running a business is hard. Our viability depends on a steady stream of customers coming through our doors. There are days when it seems like our competitors are beating us at every turn — for attention, for publicity, for those customers that we need to stay afloat. There are billions of people all fighting for […]
John Locke
Updated March 7th, 2021
No Comments on Why Your Facebook Pages Have Less Reach Than Before
In June of 2014, Facebook answered some questions that many business owners had about Facebook Pages. Specifically, they confirmed that the organic reach of Facebook Pages was less than before. They were throttling how many people could see your posts. These changes to the Facebook algorithm were rolled out to personal accounts as well as […]
The last 5 to 10 % of a project is always to finish but it’s important to make that final push. This is what separates the “just OK” projects from the truly exceptional ones. While small details are not always perceived by casual visitors, but when they are out of alignment, it sends a subconscious […]