Over the last couple of posts, we’ve talked about why having an email list is important and how to start building a list for free with MailChimp. Today, I’d like to show you a couple of plugins that will help you integrate MailChimp with WordPress, and potentially add even more subscribers to your list.
Plugins That Integrate MailChimp With WordPress
Using MailChimp To Build An Email List
In yesterday’s post, we went over why it is important to start building your email list. We talked about how email converts better than search and social media, and is a marketing platform that is nearly ubiquitous. Today, we’ll go over how to get started building that list for free with MailChimp.
Why You Need To Build An Email List — Today
The #1 mistake I see businesses making is not building an email list. Many businesses focus on Google AdWords or Facebook Ads, which cost money and don’t convert as well as an email list which you can start building for free. A 2013 study by Monetate’s E-Commerce Quarterly showed that email marketing converted 4.5 times […]
The Long Path To Becoming A Thought Leader
Most people never believe that they have something special to offer the world. Most people have way more knowledge than they realize — but hesitate to share it. They want to become a thought leader in their industry, but the distance between there and where they are seems insurmountable. There will always be people ahead […]
Good Ideas Still Have To Be Sold
“You can’t just ask customers what they want and then try to give that to them.” — Steve Jobs, 1989 “We believe that customers are smart, and want objects which are well thought through.” — Steve Jobs, 2006 There’s a few perspectives surrounding the statement, “People don’t know what they need until you show it […]
Using Twitter For Small Business Lead Generation
This is a mini-series on using Twitter for small business for lead generation. First, we’ll cover the basics of using Twitter. You should also read the Twitter Small Business Guide if you’re new to the platform. Twitter’s main strength is sharing information through links, photos or videos. It’s secondary strength is being able to communicate […]
The Case For Content Marketing
I understand your hesitation to try something different. You may be reluctant to start a blog. You may not see the point of making videos or starting a podcast. Perhaps you see it as a waste of time. You find it difficult to conceive how this could possibly improve your business. But content marketing is […]
Seven Business Lessons From Pro Wrestling
Here’s something that my close friends know about me, that most people don’t — I’m a huge pro wrestling fan. I grew up right when wrestling was becoming big in the late 1980s. I watched the WWF and NWA on Saturday afternoons, stayed up late to watch Saturday Night’s Main Event, and would watch pay-per-views […]
A Great Product Is Not Enough
A great product is not enough for you to thrive in today’s marketplace. Don’t misunderstand, must still have an amazing product. But that product needs to be found by people who are interested in it. Customers also need to be assured that your product will be consistent over time, and not disappoint them if they […]
Why You Should Own Your Content Platform
There are a lot of free tools that allow you to build an online presence for your business. Facebook, Yelp, and Google Business Profile are all examples of satellite extensions of your business. While these are great ways for customers to find you, they fall woefully short when used as your main online business hub. […]