When you hear someone talk about content marketing, you probably conjure up thoughts of blogging. Maybe you’re even picturing filming videos for YouTube, or starting a podcast. But what if I told you that content marketing is much older than you think it is? What if I told you that things you never even considered […]
The Long, Creative History of Content Marketing
Content Marketing Positions You As An Industry Expert
Content marketing is a customer acquisition strategy that most businesses know about but few take advantage of. (If you’ve never heard this term before, content marketing generally refers to blogging, videos, podcasting, and even print.) Content marketing works by positioning your business as an expert in your industry. When your prospects are looking for information, […]
Local SEO Tools: BrightLocal.com
Local SEO is of prime importance to service based businesses looking to increase their qualified leads in a metro area. There are some great local SEO tools that I use for myself and local clients, to help find areas of improvement. Recently, I was turned on to BrightLocal.com, which is one of the most comprehensive […]
How To Improve Your Ranking In Local SEO
Most businesses want to improve their SEO. They want to be found in Google and other search engines by local customers. Ranking on the first page of Google has obvious financial advantages — as opposed to being buried on the tenth page search results. Getting to the first page in local search requires on page […]
Site Builders vs WordPress
A few days ago, a Wall Street Journal columnist Joanna Stern published an article on building your own website. In Stern’s post, she compared some common page builders: Squarespace, Wix, Weebly and Jimdo. The WSJ article put Squarespace and Weebly at the top when it came to site builders, as did Steve Benjamins on SiteBuilderReport.com. […]
The Cold, Hard Truth About Lead Generation
There are many things in the world I find distressing. One thing that I see that saddens me is when companies deliberately limit their potential for success. All businesses rely on leads for ongoing revenue, from the local flower shop to multi-national conglomerates. Leads are people who are interested in whatever it is you are […]
Three Marketing Truths From The Movie Birdman
Image from Fox Searchlight I’ve been wanting to see the Academy Award winning movie Birdman since I first saw the trailer late last summer. Now, I’m here to give a movie review, but I’d like to point out three scenes that talked about how modern marketing works, and how they may apply to your business. […]
Steps To Prevent Your Customer Base From Disappearing
Oftentimes, I am approached by established businesses who request either a website or a re-tooling of their existing website. I like to investigate deeper into what is motivating them to invest in a website now as opposed to a year from now. One factor that always seems to surface is they are losing customers to […]
Gratitude For The Grind (Any Audience Is Amazing)
Running a business is hard. Our viability depends on a steady stream of customers coming through our doors. There are days when it seems like our competitors are beating us at every turn — for attention, for publicity, for those customers that we need to stay afloat. There are billions of people all fighting for […]
Why Your Facebook Pages Have Less Reach Than Before
In June of 2014, Facebook answered some questions that many business owners had about Facebook Pages. Specifically, they confirmed that the organic reach of Facebook Pages was less than before. They were throttling how many people could see your posts. These changes to the Facebook algorithm were rolled out to personal accounts as well as […]