If you’re trying to rank well in local SEO, then reviews are an important part of that mix. But when you look at search results in Google, you’ll notice that review stars don’t always display in the way you would expect. Both in Google Business Profile, and the rating stars in regular organic search results […]
The Ultimate Guide to Google Review Stars
Why You Don’t Need Business Network Referral Groups
In every city in America there’s at least one business network referral group or BNI-style club. These are where business owners get together and refer leads to each other. Membership is usually paid, and restricted to one type of each business per group (so there’s no competition). Regular meetings in these groups are usually mandatory, […]
Who Is Your Perfect Customer?
Who is your perfect customer? Do you know them when you see them? Developing customer personas is an important part of your marketing strategy. Sometimes we ask businesses who they are targeting with their products. Occasionally, the answer sounds something like this: “men and women, 18 to 100 years old, all demographics — basically everyone”. […]
Add Advanced Custom Field To RSS Feed In WordPress
One way to move people from being prospects to being customers is to educate them through content marketing. This usually takes the form of blogging, podcasting, videos, or some other form of serialized content, published on your company blog. Many companies use their email newsletter as a way to send their RSS feed directly to […]
Nineteen Ways To Get Back Links For SEO
Business owners understand that SEO (ranking high in Google) means more customer leads. SEO is a bit of a long journey, especially if you haven’t put a lot of effort into it thus far. One important thing to remember when it comes to SEO is that the more links back to your site you have […]
Everyone Wants SEO, (Almost) No One Wants To Do The Work
Since 2012, I’ve talked to hundreds of business owners. The following belief remains the biggest misconception. Most people think that SEO is a big shiny button that you push behind the scenes, that makes your site rank automatically. No effort required. This couldn’t be farther from the truth. Understanding What Google Wants Google’s whole business […]
The Most Common Social Media Mistakes
In the last ten years, social media has become an ever-present part of our lives. We have the ability to follow, listen to, or speak to almost anyone on Earth — all from our smartphones. The town hall has become a global arena, where everyone has the ability to be heard. The one thing I […]
Repost Old Content To Social Media From WordPress
Have you ever seen seen Twitter accounts that seem to post archived articles on a semi-regular basis? Chances are they are using some sort of automated plugin with their WordPress site to achieve this. On social networks like Twitter and Facebook, the timelines go by very quickly. Consequentially, posting a link to your latest article […]
There Are No Gatekeepers
In the past, to get in front of people, you had to get through a gatekeeper first. Sometimes this meant you had to buy advertising on the radio or TV, or you had to know someone at the station. If you wanted to publish a book, it meant you had to submit your work to […]
Why I Don’t Worry About Plagiarism
If you’re a business that has committed to content strategy, and jumped in with both feet, you may worry about competitors plagiarizing your material. While it’s easy for anyone to simply copy and paste your blog posts or marketing materials and repost it as theirs, plagiarism is something I don’t worry about for a second. […]