When you hear someone talk about content marketing, you probably conjure up thoughts of blogging. Maybe you’re even picturing filming videos for YouTube, or starting a podcast. But what if I told you that content marketing is much older than you think it is? What if I told you that things you never even considered […]
The Long, Creative History of Content Marketing
Content Marketing Positions You As An Industry Expert
Content marketing is a customer acquisition strategy that most businesses know about but few take advantage of. (If you’ve never heard this term before, content marketing generally refers to blogging, videos, podcasting, and even print.) Content marketing works by positioning your business as an expert in your industry. When your prospects are looking for information, […]
SEO Is A Long Term Process
I was recently at a networking event with some other business owners, when the subject of local SEO came up. What I heard these businesspeople express were some common misconceptions about what search optimization is all about. I think most folks believe if you pay a marketing company a certain amount each month, they can […]
How To Improve Your Ranking In Local SEO
Most businesses want to improve their SEO. They want to be found in Google and other search engines by local customers. Ranking on the first page of Google has obvious financial advantages — as opposed to being buried on the tenth page search results. Getting to the first page in local search requires on page […]
Social Proof: Why We Want It, Why It Works
Every day, we are tasked with making decisions. When we are in doubt about what to decide, we look for factors to act as decision shortcuts. Social proof is one one of these “decision heuristics”. Social proof gives your customers confidence in your brand. It is one of the most effective psychological tools in your […]
The Truth About SEO and Sales
Your business had been around for a couple of years, maybe even longer, and you were doing fine on word of mouth alone. For the longest time, sales were doing great. But then you noticed over time, that the sales weren’t there the way they used to be in the past. Referrals just weren’t cutting […]
Steps To Prevent Your Customer Base From Disappearing
Oftentimes, I am approached by established businesses who request either a website or a re-tooling of their existing website. I like to investigate deeper into what is motivating them to invest in a website now as opposed to a year from now. One factor that always seems to surface is they are losing customers to […]
Gratitude For The Grind (Any Audience Is Amazing)
Running a business is hard. Our viability depends on a steady stream of customers coming through our doors. There are days when it seems like our competitors are beating us at every turn — for attention, for publicity, for those customers that we need to stay afloat. There are billions of people all fighting for […]
Find The Most Important Pages On Your Website
This method for finding the most important pages on your website isn’t something I discovered on my own. I first heard about it from Chase Reeves on the Fizzle blog. I highly advise you check out the original article. You’ll need to have a Google Analytics account to make this work. The longer you’ve had […]
The Long Path To Becoming A Thought Leader
Most people never believe that they have something special to offer the world. Most people have way more knowledge than they realize — but hesitate to share it. They want to become a thought leader in their industry, but the distance between there and where they are seems insurmountable. There will always be people ahead […]