I understand your hesitation to try something different. You may be reluctant to start a blog. You may not see the point of making videos or starting a podcast. Perhaps you see it as a waste of time. You find it difficult to conceive how this could possibly improve your business. But content marketing is […]
The Case For Content Marketing
Why You Should Be Gathering Web Content Early
There’s something amiss about the way most of us are designing and producing websites today. I’ve been noticing it for a long time, and it’s something that almost every designer I know is guilty of. I can’t even say I’m calling anyone out on this, because it feels like 95% of freelancers, agencies, and consultancies […]
Why Bundling WordPress Plugins In Themes is Risky
There’s a huge problem with the way many WordPress themes are currently built, marketed, and sold. The ecosystem is beginning to change, ever so slowly, but major changes need to be made for the good of the WordPress platform, theme marketplaces, and the agencies and clients that rely on themes. The situation currently illustrating this […]
Avoiding Stock Photography Cliches
Imagery is a huge part of effective storytelling. In traditional stories, pictures and words are intrinsically linked. In the original versions of Alice in Wonderland, The Wind in the Willows and Winnie the Pooh, the illustrations were just as much a part of the storytelling experience as the words. The drawings Hugh McLeod provided for […]
The Best Time To Create Content
The best time to create content is before you begin building your website. Most site owners and web design studios get this equation backwards, and focus on visual elements and logos first. While a professional logo is important to have, a site without great content is not useful to anyone. Having content prepared for your […]
Why You Should Own Your Content Platform
There are a lot of free tools that allow you to build an online presence for your business. Facebook, Yelp, and Google Business Profile are all examples of satellite extensions of your business. While these are great ways for customers to find you, they fall woefully short when used as your main online business hub. […]
Creating A Content Publishing Calendar
Content marketing is one of the best ways to attract customers to your brand and demonstrate value. It is also one of the most difficult for people to maintain over the long haul. Many businesses look to SEO to boost visibility to customers. But without fresh and relevant content, SEO hasn’t got a prayer of […]
Content First Web Design
Perhaps the most underestimated component of a website is its content. Like print, radio, and television before it, the internet is a unique information-sharing technology with its own advantages and challenges. Yet many web studios inadvertently teach their clients that the presentation matters a lot, and what is being presented matters far less. I believe […]
Storytelling In Marketing: The Hero’s Journey
Storytelling in marketing is a very powerful device. Using the formula of The Hero’s Journey, we can construct great brand stories.
Content Marketing is the New Advertising
Until the late 1990s, people had only a few choices for getting information and entertainment: TV, radio, print, movies. In order to get the content they desired, people had to suffer through ads at the beginning, end or throughout their entertainment. The internet was built on the same model — using interruption marketing and advertisements […]