Do you remember that movie, Field of Dreams, starring Kevin Costner? The one where he builds a baseball field in the middle of his cornfield? You know — with the tagline, “build it and they will come”? Well, your website is not like that at all. Your website isn’t a field of dreams. If you […]
Your Website Isn’t “Field of Dreams”
Talking Content First Strategy on Rethink.fm
Recently, I had a chance to sit down with my friend Jackie D’Elia of Jackie D’Elia Design. She just launched a show called Rethink.fm, the forward-thinking podcast about web design and front-end development in WordPress. We’ve had several discussions leading up to this about content first strategy and design, which is the polar opposite of […]
Don’t Use Google Images On Your Website
Where do you get images for your website? If you’re like a sizeable chunk of the population, you might just do a Google Image search and get images from there. But if you’ve been uploading these onto your website, there’s a reason why you stop doing this immediately. The issue has to do with copyright […]
SEO Tip: One Page, One Search Phrase
There is one common misstep I see people make when they are doing their own SEO. This misconception is to make either their home page, or every page on their website a catch-all for every single term that they want to rank for. If you do this, it is highly unlikely you will get to […]
Nineteen Ways To Get Back Links For SEO
Business owners understand that SEO (ranking high in Google) means more customer leads. SEO is a bit of a long journey, especially if you haven’t put a lot of effort into it thus far. One important thing to remember when it comes to SEO is that the more links back to your site you have […]
Everyone Wants SEO, (Almost) No One Wants To Do The Work
Since 2012, I’ve talked to hundreds of business owners. The following belief remains the biggest misconception. Most people think that SEO is a big shiny button that you push behind the scenes, that makes your site rank automatically. No effort required. This couldn’t be farther from the truth. Understanding What Google Wants Google’s whole business […]
Making A Sticky Blog Post in WordPress
What is a sticky blog post? Generally this means that on your blog archive page, instead of seeing posts in reverse chronological order (or however you sort them), one post will always be at the top of the first page. This is what we mean by “sticky”. Fortunately, WordPress makes this easy to do. Unfortunately, […]
2015 Year In Review
Year-end reviews are cathartic. For the transparent business, a recap of the previous year is a public record of whether it met some of its goals for the year. For me, year-end reviews are a way to keep me accountable for setting goals and keeping track of what I’ve accomplished (or which of my targets […]
Gathering Website Content Early Produces Successful Projects
Published November 29th, 2015
3 Comments on Gathering Website Content Early Produces Successful Projects
To manage successful website projects, the web consultancy must anticipate potential obstacles, and prevent them from appearing. This miniseries is about overcoming some common obstacles. If we can eliminate these common problems, we’ll have more successful projects, our clients will be happier during our projects, and our clients will get better results long-term. Chasing Waterfalls […]
There Are No Gatekeepers
In the past, to get in front of people, you had to get through a gatekeeper first. Sometimes this meant you had to buy advertising on the radio or TV, or you had to know someone at the station. If you wanted to publish a book, it meant you had to submit your work to […]