Here’s a truth about slow websites that business owners don’t want to hear. Page speed directly affects how well your website supports your business objectives. There are two critical ways that slow web pages impact your business. First, page speed affect whether your potential customers become actual customers or not. A 2010 study by Gomez.com […]
Category Archives:
SEO
The Truth About Slow Web Pages
SEO Tip: One Page, One Search Phrase
There is one common misstep I see people make when they are doing their own SEO. This misconception is to make either their home page, or every page on their website a catch-all for every single term that they want to rank for. If you do this, it is highly unlikely you will get to […]
Nineteen Ways To Get Back Links For SEO
Business owners understand that SEO (ranking high in Google) means more customer leads. SEO is a bit of a long journey, especially if you haven’t put a lot of effort into it thus far. One important thing to remember when it comes to SEO is that the more links back to your site you have […]
Everyone Wants SEO, (Almost) No One Wants To Do The Work
Since 2012, I’ve talked to hundreds of business owners. The following belief remains the biggest misconception. Most people think that SEO is a big shiny button that you push behind the scenes, that makes your site rank automatically. No effort required. This couldn’t be farther from the truth. Understanding What Google Wants Google’s whole business […]
Running A Successful SEO Campaign
Running a successful SEO campaign is about having a process in place just as much as it is about familiarity with the technology. Many web professionals view SEO as a market opportunity, or an add-on to their services. That said, SEO takes a unique set of skills, compared to traditional web design. Just as in […]
Content Marketing Positions You As An Industry Expert
Content marketing is a customer acquisition strategy that most businesses know about but few take advantage of. (If you’ve never heard this term before, content marketing generally refers to blogging, videos, podcasting, and even print.) Content marketing works by positioning your business as an expert in your industry. When your prospects are looking for information, […]
Local SEO Tools: BrightLocal.com
Local SEO is of prime importance to service based businesses looking to increase their qualified leads in a metro area. There are some great local SEO tools that I use for myself and local clients, to help find areas of improvement. Recently, I was turned on to BrightLocal.com, which is one of the most comprehensive […]
Prevent Google From Crawling Old Sitemaps
As our websites mature, we often move from doing things one way to a different, more efficient way. But sometimes, the footprint of how our site used to work remains behind. Recently, I had a client come to me with a most intriguing problem. They had a large e-commerce site, that had gone through many […]
Google Needs to Crawl CSS and JS Files on WordPress Sites
Did you get an email from Google Search Console, telling you Googlebot cannot access CSS and JS files on your site? If you have a WordPress site with a robots.txt file, this may be the cause. Up until July 28th, 2015, it was common for Google to crawl WordPress sites with a robots.txt file that […]
SEO Is A Long Term Process
I was recently at a networking event with some other business owners, when the subject of local SEO came up. What I heard these businesspeople express were some common misconceptions about what search optimization is all about. I think most folks believe if you pay a marketing company a certain amount each month, they can […]