Website content audits are a critical part of web governance. Larger sites can benefit the most from a content audit, as they are the most likely to have thin or outdated content. During a content audit, we take a full inventory of the pages on a site and evaluate whether they will be improved or […]
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SEO
Website Content Audits
Content Planning for Your Website
Now that you’ve done all your keyword research and have plenty of ideas of what to write about, now comes the hard part. Creating content and sticking to the content schedule is the most difficult part of any SEO efforts. As we talked about before, it takes time to develop a voice for your business. […]
Google Analytics SEO & Google Search Console SEO
Google offers two free tools to help you track your SEO efforts. Google Analytics and Google Search Console are two indispensable sources of search information. By using these two tools together, you will get a more accurate view of how Google sees your site. You can see which pages on your website are the most […]
SEO Keyword Research: Finding Keywords that Will Drive Traffic
Published November 27th, 2016
1 Comment on SEO Keyword Research: Finding Keywords that Will Drive Traffic
Keyword research is a huge part of any SEO effort. Targeting the keywords that your customers are typing into Google means you are more likely to be found in search. This sounds reasonable. But companies will produce either 1) not produce enough targeted site content, or 2) create content that is aimed toward the people […]
Know Your Customers for SEO
Customer personas are a huge part of planning content for your website. If you know your customers, and get inside their head, you can provide the answers that they’re looking for. After all, what is SEO worth if it’s not providing answers for questions your customers are asking? If you know who your customers are, […]
Know Your End Goal for SEO Campaigns
One thing many people forget with SEO is you should know your end goal. Why does your website need to exist? What metrics do you want your website to drive? What do you want your customers to do when they get to your website? Why are these questions important? People focus so much on getting […]
What Is SEO?
Before we start this mini-series on SEO, it might be good to answer the question, what is SEO? SEO is an abbreviation for search engine optimization. This means you are trying to get your site to rank as high as possible in search engines like Google or Bing (as well as other search engines). Why […]
Why AdWords Shouldn’t Be Your Long Term Strategy
I regularly run into small businesses that are grossing seven figures or more. Which is great. But they’re driving all of their traffic through AdWords, or they’re paying a third party like Yelp or HometownLocal for marketing leads. Most of these businesses are spending at least $10k a year on leads, because if they stop […]
The Future of SEO Is A Strong Brand
Search is evolving. Google has announced that their machine-learning algorithm, RankBrain is now the third biggest factor in determining search results (behind site content and links). Many people believe this machine-learning part of the algorithm will eventually become the #1 factor. This means is it is going to get progressively harder to manipulate a bad […]
The Ultimate Guide to Google Review Stars
If you’re trying to rank well in local SEO, then reviews are an important part of that mix. But when you look at search results in Google, you’ll notice that review stars don’t always display in the way you would expect. Both in Google Business Profile, and the rating stars in regular organic search results […]