Most businesses want to improve their SEO. They want to be found in Google and other search engines by local customers. Ranking on the first page of Google has obvious financial advantages — as opposed to being buried on the tenth page search results. Getting to the first page in local search requires on page […]
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SEO
How To Improve Your Ranking In Local SEO
What Local SEO Tactics Should Make You Wary?
In the early days of SEO, keyword stuffing and spam was used extensively as a local SEO tactic. Many outdated SEO tactics are being used in every city, across every industry across the United States. The fact is that search engine rankings have always been a moving target, and some “shortcuts” that worked in the […]
Your UPS Store Address May Disappear From Google Maps
In the very near future, there are going to be a lot of shocked and angry business owners. For several years, a popular SEO hack has been to rent a UPS Store mailbox near the center of the city you want to rank well in. For at least three years, Google has been telling business […]
Google Changing URL Display in Mobile Search Results
On April 16th, Google announced on their Webmaster blog that they will be changing how URLs display in mobile search results. The old style featured the complete user friendly URL in green, while the new style features a breadcrumb display of the result in green. Google says they want users to better understand your website […]
The Truth About SEO and Sales
Your business had been around for a couple of years, maybe even longer, and you were doing fine on word of mouth alone. For the longest time, sales were doing great. But then you noticed over time, that the sales weren’t there the way they used to be in the past. Referrals just weren’t cutting […]
Dublin Core Markup: Specialized Structured Data
In Part One of our miniseries on metadata, we examined Schema.org. In part Two, we looked at microformats. Today, we’ll close this series by looking at Dublin Core. The Dublin Core Metadata Intiative (DCMI) first began in 1995 in Dublin, Ohio. Since 2000, it has been used alongside other specialty markup languages, such as RDFa. […]
Using Microformats for Structured Data
Microformats is a structured data markup system that was developed in 2005. It is used to add semantics to contact information, events, and calendars.
Understanding Schema.org Structured Data
What is metadata and why should you care about it? Metadata is data that describes other data. Though the ideas are old, the implementation of metadata has primarily been in the last five years. Though each method is a little different, each is structured markup language (like HTML) that helps computers better identify and classify […]
Non Mobile-Friendly Websites Facing Judgement Day
April 21st, 2015 is about to become Judgement Day for millions of websites that are not mobile-friendly or still use Flash animation. Google announced late on Febraury 26th, 2015 that search results will more heavily favor mobile-friendly websites beginning April 21st, 2015. Indexed apps will also be surfaced more prominently in search results for users […]
Does Valid HTML Affect SEO?
Search engine optimization is far from an exact science. Search results are a constantly moving target. Google says there are over 200 factors that go into their current algorithm. Today, let’s address one question that comes up from time to time. Does valid HTML really affect SEO? The Truth About Validation and SEO Search engines […]