Here’s a situation I’ve encountered before when setting up new websites with a brand new domain and a new server. When setting up a new site, sometimes when going to the correct web address, you still get a default CGI page from the server. This can be due to several things, but if everything else […]
Author: John Locke
John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.
Here are articles that this author has written for LockedownSEO.com.
How To Add Dynamic Sidebars To WordPress
Widget areas (aka Dynamic Sidebars) are an essential part of working with WordPress. Most WordPress themes come with one or two dynamic sidebars that allow drag and drop modules to be placed in them. These widget areas are found in the admin area under Appearance > Widgets. These default widgets are usually controlled by the […]
A Great Product Is Not Enough
A great product is not enough for you to thrive in today’s marketplace. Don’t misunderstand, must still have an amazing product. But that product needs to be found by people who are interested in it. Customers also need to be assured that your product will be consistent over time, and not disappoint them if they […]
The Best Time To Create Content
The best time to create content is before you begin building your website. Most site owners and web design studios get this equation backwards, and focus on visual elements and logos first. While a professional logo is important to have, a site without great content is not useful to anyone. Having content prepared for your […]
Why You Should Own Your Content Platform
There are a lot of free tools that allow you to build an online presence for your business. Facebook, Yelp, and Google Business Profile are all examples of satellite extensions of your business. While these are great ways for customers to find you, they fall woefully short when used as your main online business hub. […]
Managing Images in WordPress
Managing images in WordPress is done through the Media Library in the back-end. There are things you can do to make it easier and more efficient. Uploading and finding the images you need for a particular string of posts can be difficult if you are hunting through a series of photos that look similar. Making […]
Mobile First Web Design
Working with web technologies means keeping up with the blistering pace of change. In the past few years, the web has transformed from primarily desktop to mobile. The next few years will continue that evolution as more devices and screen types become part of the web. For many organizations, this creates both a problem and […]
Technicians vs Professionals
Today’s post is for solo entrepreneurs, freelancers, and service based businesses, but the concepts discussed can apply to certain types of businesses outside of that. The topic de jour is “Are you a technician or a professional? And what’s the difference between the two?” Proceed with caution, you might alter your way of thinking. Technicians […]
Finding Your Business Voice
All businesses have some form of communication with their customer base. But why do some brands resonate with us while others do not? Brands that are strong have a cohesive way of speaking to the public, whether it is on their site, in print or video. These companies have taken time to think about who […]
Creating A Content Publishing Calendar
Content marketing is one of the best ways to attract customers to your brand and demonstrate value. It is also one of the most difficult for people to maintain over the long haul. Many businesses look to SEO to boost visibility to customers. But without fresh and relevant content, SEO hasn’t got a prayer of […]