Author: John Locke
John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency,
Lockedown SEO.
Here are articles that this author has written for LockedownSEO.com.
We’re often asked, why does Yelp filter reviews?, or why are some of my Yelp reviews not showing? Understanding how the Yelp review filter works is the first step towards getting more reviews to stick. First, let’s look at why this is so important. Search results for your business often include your Yelp listing. Your […]
Perhaps the most underestimated component of a website is its content. Like print, radio, and television before it, the internet is a unique information-sharing technology with its own advantages and challenges. Yet many web studios inadvertently teach their clients that the presentation matters a lot, and what is being presented matters far less. I believe […]
Update, May 2015: The old Like Box is no longer being supported as of June 23rd, 2015. You can read more about the new instructions for the Page Plugin on the Facebook website. Today’s tutorial is all about how to add a Facebook Like Box to your website. This presumes you have a Facebook Page […]
What are citations for local SEO, and why does your business need them? Citations are mentions of your business information on trusted websites. Citations come in two varieties, structured and unstructured. Structured citations have the business name, address, and phone (or NAP) as well as category keywords, website, and may also include hours of operation. […]
If you have a new business, and you’re trying to get it on Google Maps, you may hit an unexpected roadblock. This article will explain what to expect after you submit your listing. There are a few potential points of failure, so if you weren’t listed correctly, one of these might be why. When you […]
Storytelling in marketing is a very powerful device. Using the formula of The Hero’s Journey, we can construct great brand stories.
Update, May 2015: Adobe changed the name of this product from Adobe Kuler to Adobe Color CC. Adobe Color is a visual tool that lets you create and save color palettes, with up to five colors in each. I like using Adobe Color for web design, especially in the planning stages, because it allows me […]
Your website is a big deal. It is your number one marketing tool, so getting it right is important. Many small and mid-sized organizations have to align their internal forces and gather their resources to get a web project in motion. If a web project is executed ineffectively, it may be a while before the […]
For most websites, getting users to the contact page is a primary mission. Building a Contact page in WordPress with the Contact Form 7 plugin makes that process easy. Contact Form 7 is the most popular contact form plugin on the WordPress plugin repository, with over 5 million active installations. Today I will show you […]
If you need to fix a redirect loop on a fresh install of WordPress, or if you have not_found URLs when trying to reach the admin panel, these steps might solve your problem. In my scenario, I was manually doing a fresh install of WordPress on a new site. I was having problems getting the […]
John Locke
Updated February 28th, 2023
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