Author: John Locke
John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency,
Lockedown SEO.
Here are articles that this author has written for LockedownSEO.com.
No one said running a website was easy. In fact, running a website successfully may be one of the hardest things you ever do. Depending on what statistics you go by, between 175 and 380 new websites are created every minute. That’s a lot of competition. Even if you go back more than a decade, […]
Semantic HTML is the basis of a well structured website. With the proliferation of visual web page building tools, it can be easy to use headings for presentation insured of structure. There are pragmatic reasons to focus on creating websites and web pages that are both semantic and HTML valid according standards of the World […]
There is SEO risk to renaming your business, company, or ongoing serialized creative work (like a podcast). The issue is you are renaming your “entity”, and there is always the possibility Google may treat this as a brand new “thing” in the Knowledge Graph. What is the Knowledge Graph? Entities in Google are proper nouns […]
Google announced they are sunsetting the Google Analytics Universal Analytics on July 1, 2023. Users should set up Google Analytics 4 properties now to ensure data collection. This also means that historical data for Universal Analytics may not be accessible after the July 2023 date. Now is the time to create a Google Analytics 4 […]
I couldn’t figure out why some of my most popular videos on YouTube were getting thumbs down. Turns out, the titles and thumbnails were not matching what people expected to see. My videos were showing up for searches in YouTube, but the search intent of the viewers didn’t align to the video content. So, what […]
One of the SEO questions we commonly hear is, “Can the speed of your website affect SEO?” As of August 2021, Google indicated that as part of the Page Experience Update, certain factors that correlate with a fast loading site would be considered in ranking. These Core Web Vitals that you should pay attention to […]
The more content you produce on your website, the better chance you have of earning links, which helps your SEO. Producing more insightful and valuable content is the number one factor is gaining more links through natural means. The less content you have, the less likely you are to gain links from a robust group […]
Perhaps the biggest opportunity I see brands, clients, and my peers making is community engagement. It is a rare occurrence when the words of a personal or company brand inspire random people reach out via blog comments, Facebook, Twitter, or YouTube. If you want to build a brand, it all begins and ends with community […]
Every year, I do a year in review, recapping what happened in the business. You can see previous years here: 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013. This year’s recap is about four years after I pivoted the business from focusing on mostly on website builds to mainly on SEO. The trajectory of my […]
An interesting viewer question came in: “My client has a website, when they Google their domain name, another website comes up instead of theirs. Why is this happening? How can we fix this?” Upon investigating, I found a few things out. I’ll keep the information anonymous, but you should get the idea. Website #1 is […]
John Locke
Updated July 17th, 2022
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