Occasionally, you may change some pages on your website, eliminate pages altogether, or migrate to a new website platform altogether. You may notice that Google still has old URLs that no longer exist in the search results. How do you get the new web addresses indexed, and make the old outdated web addresses disappear from […]
Author: John Locke
John Locke is a SEO consultant from Sacramento, CA. He helps manufacturing businesses rank higher through his web agency, Lockedown SEO.
Here are articles that this author has written for LockedownSEO.com.
Change Profile Image in Google Business Profile (Foolproof Method)
John Locke
Updated December 30th, 2021
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It’s frustrating to choose a Cover image in Google Business Profile (GBP) and the algorithm selects another image to use as the Cover image when you search for your business. Now, there is a place in Google My Business to set your cover image, but there are cases where the algorithm chooses another image. The […]
Core Web Vitals and Their New Role in SEO
Analysis of Core Web Vitals and how the June 2021 rollout will affect SEO. Looking at Largest Contentful Paint, First Input Delay, Cumulative Layout Shift and how to improve each.
Appearance on BoostROAS Weekly SEO Talking Local SEO
John Locke
Updated October 23rd, 2022
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Recently, I appeared on the Weekly SEO podcast and YouTube show presented by European digital agency BoostROAS. Roman Adamita, their Director of SEO, invited me on to talk about local SEO. A video of the presentation is below. This episode also contains a segment from the BoostROAS team on lowering bounce rate on your website. […]
2020 Year in Review
2020 was not a typical year, at least for many of us. There was a lot going on, including COVID, worldwide social issue movements, civil unrest, and a stressful election year in the US. Most agency and business owners were facing tough challenges, due to the pandemic, supply-chain lag, market uncertainty, social upheaval, and isolation. […]
Google December 2020 Core Update Rolls Out
For the first time since May 2020, Google announced a broad core update to their ranking algorithm. Normally, Google rolls out these large update to the ranking algorithm about every three or four months. Due to the COVID19 pandemic, in 2020, this has only been the third broad core update, the other one coming in […]
How Might Google Define “Good” Content?
Nearly every SEO article you will ever read give us the same advice. Create good content and you’ll rank higher. How might Google define “good content” for SEO? Better question, how would Google grade millions of pages that could match a search query, and decide if the content is “good”, “bad”, or “mediocre”? Also, the […]
Google “Penalties” Don’t Always Work How You Think
John Locke
Updated March 11th, 2021
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Why aren’t big brand websites hit with “duplicate content penalties” or other ranking demotions for technical faults? There are several reasons negative factors in SEO negative aspects don’t work in the real world how you’ve been taught. The biggest thing a website or an individual web page must do is let searcher accomplish their intended […]
Does Author Expertise Help SEO? The Truth About E-A-T
John Locke
Updated April 11th, 2021
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Is there a correlation between the author of an article and higher rankings? In other words, does Google “know” if a person is an expert in their subject, and rank a given article by them higher than a “non-expert” in that same field? This is a question that comes up a lot because of E-A-T […]
9 Things You Need to Know Before Hiring a Web Design Agency
John Locke
Updated December 24th, 2021
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Choosing a web design agency to build your website is a daunting choice. A new website is a big investment, and if you get it wrong, it can be thousands of dollars in your marketing budget gone to waste. It’s difficult to discern between all the different choices — there’s so many web agencies out […]