Google’s December 2022 Spam Link Update rolled out, targeting unnatural links, including sites that buy links, and sites that sell links to manipulate rankings.
Google’s Spam Link Update December 2022
Outranked by Websites with a Weak Backlink Profile?
One thing is certain in SEO: outranking your competition can be difficult, especially for a relatively new site. It’s outright perplexing when competitors with spammy and weak backlink profiles comfortably sit above you in the search results. There’s no need to get agitated at your competitor’s seemingly easy success. In the context of SEO, there […]
Link Building 101: A Beginner’s Guide to SEO and Links
Link building is one of the most valuable things you can do for SEO. We look at how links influence SEO, what links are most important, and how to get started.
What is Link Equity? How Does it Impact SEO?
In simplest terms, link equity is the measure of how much impact a hyperlink from one website has on the overall search ranking of the linked website. SEO experts almost universally agree that link equity is a search engine ranking factor, though determining the amount of “authority” and value a linking site transfers to another […]
What is Anchor Text? How to Optimize It For SEO
What is anchor text? Anchor text is clickable text contained in a hyperlink. By default, web browsers will render anchor text in blue, with an underline, though web designers can customize how anchor text appears on a website. The best practice is to make anchor text a different color than the surrounding, unlinked text (at […]
Should You Use Google Entity Stacks for SEO?
The short answer is NO. “Google Stacks” aka “Google Entity Stacks” or “Google Authority Stacks” are a link-building tactic that leverage Google properties to build relevance and information about your brand, content, and keywords. These “stacks” use interlinking Google properties like Google Docs, Google Slides, Google Sheets, custom Google Maps, and Google Sites to try […]
Content is the Key to Earning Links
The more content you produce on your website, the better chance you have of earning links, which helps your SEO. Producing more insightful and valuable content is the number one factor is gaining more links through natural means. The less content you have, the less likely you are to gain links from a robust group […]
“Another Business Appears in Google For Our Company Name?”
Published December 3rd, 2021
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An interesting viewer question came in: “My client has a website, when they Google their domain name, another website comes up instead of theirs. Why is this happening? How can we fix this?” Upon investigating, I found a few things out. I’ll keep the information anonymous, but you should get the idea. Website #1 is […]
Google “Penalties” Don’t Always Work How You Think
Why aren’t big brand websites hit with “duplicate content penalties” or other ranking demotions for technical faults? There are several reasons negative factors in SEO negative aspects don’t work in the real world how you’ve been taught. The biggest thing a website or an individual web page must do is let searcher accomplish their intended […]
Does Link Building Really Hurt SEO?
A few people have asked me if link building hurts SEO. I’ve heard other SEOs have told people that link building is “bad”. I’ve seen bloggers saying that you shouldn’t be link building—saying if you simply produce great content, people will show up. You know, build it and they will come? Yesterday, I saw a […]