What is searcher intent? Searcher intent is the task that a user wants to accomplish at the end of a Google search. By pattern matching what’s already ranking, we increase the probability a given page will rank higher.
Searcher Intent and SEO: The Invisible Ranking Factor
Gathering Website Content Early Produces Successful Projects
Published November 29th, 2015
3 Comments on Gathering Website Content Early Produces Successful Projects
To manage successful website projects, the web consultancy must anticipate potential obstacles, and prevent them from appearing. This miniseries is about overcoming some common obstacles. If we can eliminate these common problems, we’ll have more successful projects, our clients will be happier during our projects, and our clients will get better results long-term. Chasing Waterfalls […]
Social Proof: Why We Want It, Why It Works
Every day, we are tasked with making decisions. When we are in doubt about what to decide, we look for factors to act as decision shortcuts. Social proof is one one of these “decision heuristics”. Social proof gives your customers confidence in your brand. It is one of the most effective psychological tools in your […]
The Case For Content Marketing
I understand your hesitation to try something different. You may be reluctant to start a blog. You may not see the point of making videos or starting a podcast. Perhaps you see it as a waste of time. You find it difficult to conceive how this could possibly improve your business. But content marketing is […]
Why You Should Be Gathering Web Content Early
There’s something amiss about the way most of us are designing and producing websites today. I’ve been noticing it for a long time, and it’s something that almost every designer I know is guilty of. I can’t even say I’m calling anyone out on this, because it feels like 95% of freelancers, agencies, and consultancies […]
Seven Business Lessons From Pro Wrestling
Here’s something that my close friends know about me, that most people don’t — I’m a huge pro wrestling fan. I grew up right when wrestling was becoming big in the late 1980s. I watched the WWF and NWA on Saturday afternoons, stayed up late to watch Saturday Night’s Main Event, and would watch pay-per-views […]
The Best Time To Create Content
The best time to create content is before you begin building your website. Most site owners and web design studios get this equation backwards, and focus on visual elements and logos first. While a professional logo is important to have, a site without great content is not useful to anyone. Having content prepared for your […]
Why You Should Own Your Content Platform
There are a lot of free tools that allow you to build an online presence for your business. Facebook, Yelp, and Google Business Profile are all examples of satellite extensions of your business. While these are great ways for customers to find you, they fall woefully short when used as your main online business hub. […]
Finding Your Business Voice
All businesses have some form of communication with their customer base. But why do some brands resonate with us while others do not? Brands that are strong have a cohesive way of speaking to the public, whether it is on their site, in print or video. These companies have taken time to think about who […]
Creating A Content Publishing Calendar
Content marketing is one of the best ways to attract customers to your brand and demonstrate value. It is also one of the most difficult for people to maintain over the long haul. Many businesses look to SEO to boost visibility to customers. But without fresh and relevant content, SEO hasn’t got a prayer of […]