It’s a fact that your brand is what other people say about you, not what you say about yourself. Sure, there are different micro-aspects to what comprises your capital-B BRAND. Pretty much every touch point that people have with your company or you is part of that. But at the highest level, your brand is […]
Establishing A Brand: Forging Your Own Path
Why I Don’t Worry About Plagiarism
If you’re a business that has committed to content strategy, and jumped in with both feet, you may worry about competitors plagiarizing your material. While it’s easy for anyone to simply copy and paste your blog posts or marketing materials and repost it as theirs, plagiarism is something I don’t worry about for a second. […]
Setting Clear Expectations For Work Performance
Businesses of every size value high performing employees. Savvy businesses spend a lot of time thinking about what characteristics their company culture should exhibit. The ultimate goal is to hire the most talented employees, who are self-starters, and take ownership of their work and any problems they encounter. But hiring is not a perfect process, […]
Questions Your Web Designer Will Ask You
Building a new website always feels very urgent. Many business owners seek out a web designer because something in their business is not quite right. They figure a new or remodeled website may help them invigorate their sales or save them long-term expenditure. This sense of urgency compels businesses to jump as quickly as possible […]
Why I Don’t Respond To RFPs
Many web studios here in Sacramento may be tempted to pursue RFPs in order to grow. I think this is a bad idea. While there are specific instances where actively pursuing RFPs and RFQs can work, responding to RFPs is something I choose not to do. Here’s why. What Is An RFP Exactly? RFP is […]
Dealing With Client Change Orders
Change orders are something that every web agency must deal with. For those who don’t know what they are, change orders are modifications or additions to an existing project. Many web agencies also consider ongoing fixes, page additions or small addendum to a website as change orders. Everyone has a different policy regarding change orders. […]
The Truth About SEO and Sales
Your business had been around for a couple of years, maybe even longer, and you were doing fine on word of mouth alone. For the longest time, sales were doing great. But then you noticed over time, that the sales weren’t there the way they used to be in the past. Referrals just weren’t cutting […]
Providing Value By Referring Other Developers
If you work in web design or development, it’s inevitable that you’ll get inquiries for a project that is not a good fit for your skills. Perhaps the client budget doesn’t match with your project range. Maybe the client needs skills that are a different specialty than what you deal in. Maybe you’re just booked […]
How To Find A Quality WordPress Developer
WordPress powers about 39% of all websites on Earth. Naturally, many people want to hire experienced WordPress developers. Some of the folks looking for WordPress developers are agencies, who need a developer on staff. Others are enterprise level businesses, who rely on their in-house web development team to keep their website up-to-date. Some are small […]
Web Development Projects Require Overcommunication
It was early in my web development career. The client had emailed me, “What is going on with our website?” I knew I had failed to handle this project correctly. It was a mistake I vowed never to make again. Web design is seen as a process where the client and designer meet and discuss […]