Author: John Koinange
John Koinange is a digital marketing associate and regular contributor for the Lockedown SEO blog. His work has appeared in numerous online publications.
Here are articles that this author has written for LockedownSEO.com.
Keywords are the building blocks and lifeblood of website content and search engines. Targeting the most appropriate keywords serves two key roles; content marketing and SEO (Search Engine Optimization). Short tail keywords are much more general search queries, usually of one or two words. Long tail keywords are more search specific queries, and tend use […]
Have you ever seen a manufacturing company that says they have too much business? The truth is, manufacturing companies that don’t rank on the Search Engine Page Results (SERPs), miss out on potential business leads. Many manufacturing websites look old and neglected, aren’t user friendly, or make it difficult for potential clients to find information. […]
While writing this post, I recall working with clients actively targeting content for keywords that had 0–10 search volume. On the surface, that’s massively low search volume. But surprisingly, by the time we had developed the content, one of the clients got as much 800 views a month for the “low volume keyword” content! That […]
Does it make a difference in your Google rankings if you capitalize words in title tags? In a straightforward sense, no, it makes no difference. However, it’s important to understand how Google bots crawl, index and rank website pages. In most instances, people focus on the meta description rather than the title tag to determine […]
If your website used to rank high, but has slipped over time, ask yourself this question. Are you so caught up in running your business, it is difficult find time to improve your website? You and your team are on the road, going to trade shows, doing business development, handling sales calls, managing customer support, […]
SEO is mainly encompassed by three overarching factors: creating quality content, earning relevant backlinks, and an optimal user experience. However, most SEO practices overlook the importance and necessity of user experience (UX) as a key element of Google’s ranking algorithms. Link-building and optimizing content are integral but inadequate on their own. All three factors must […]
The short answer is NO. “Google Stacks” aka “Google Entity Stacks” or “Google Authority Stacks” are a link-building tactic that leverage Google properties to build relevance and information about your brand, content, and keywords. These “stacks” use interlinking Google properties like Google Docs, Google Slides, Google Sheets, custom Google Maps, and Google Sites to try […]
Featured Snippets are highlighted text, video, or text and image content at the top of the page in selected search results. Some digital marketers also refer to the Featured Snippet as “Position Zero” because it sits at the top of the organic search results. Snippets that are informational text are displayed with slightly larger text […]
Consider global enterprise brands such as Google, General Electric, Duracell, Ford, Coca-Cola, and Netflix. One thing these brands have in common is you can type their brand name (as one word) into a web browser, add “.com”, and you end up on their website. Their branding is consistent, and the domain name of their website […]
Alt text—also known as alternative description, alt tags, or the alt attribute, is the written text accompanying in an image on a web page that is read by screen readers. The alt tag is an attribute of the img tag in HTML. While the alt attribute is not required, it is highly recommended for accessibility […]
John Koinange
Updated May 20th, 2022
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