Does it make a difference in your Google rankings if you capitalize words in title tags? In a straightforward sense, no, it makes no difference. However, it’s important to understand how Google bots crawl, index and rank website pages. In most instances, people focus on the meta description rather than the title tag to determine […]
Does Capitalizing Words in the Title Tag Affect SEO?
High Impressions, Low Clicks and Few Leads: How To Fix It?
Published November 11th, 2019
11 Comments on High Impressions, Low Clicks and Few Leads: How To Fix It?
What if you have a page on your website getting a ton of impressions in Google Search Console, but you aren’t getting much business from that page? A question we recently came across deals with this dilemma. The page is focused on business objectives, (like a services page), and the page receive more impressions than […]
Why Google Rewrites Your Titles and Descriptions in Search Results
Published January 31st, 2019
8 Comments on Why Google Rewrites Your Titles and Descriptions in Search Results
In certain cases, Google will rewrite your title tags and meta descriptions in search results. We look at some reasons the Google algorithm will choose to do this.
How To Do a SEO Audit
We want to show you how we do our SEO audits, because there is power in sharing information, and because most of our competitors won’t be anywhere near this thorough in their own “SEO audits”. Step by step breakdown of what we look for when auditing a website.
Title Tag SEO: Optimizing Titles For Better Ranking
What is the title tag and why does it matter for SEO? The title tag is the headline that appears in a search result. Also, the title tag appears in your browser tab when you are viewing that page. The title tag is meant to be a concise representation of what a web page is […]
SEO Tip: One Page, One Search Phrase
There is one common misstep I see people make when they are doing their own SEO. This misconception is to make either their home page, or every page on their website a catch-all for every single term that they want to rank for. If you do this, it is highly unlikely you will get to […]