Since 2013, Facebook has allowed selected businesses to verify their Facebook Business Page. Not all businesses are enabled for verification, and the criteria for selection remains a proprietary secret. Some factors that may trigger verification eligibility for physically located businesses are strong brand signals such as consistent public records with your business information (address, phone […]
How To Verify Your Facebook Page
Local SEO Tools: BrightLocal.com
Local SEO is of prime importance to service based businesses looking to increase their qualified leads in a metro area. There are some great local SEO tools that I use for myself and local clients, to help find areas of improvement. Recently, I was turned on to BrightLocal.com, which is one of the most comprehensive […]
SEO Is A Long Term Process
I was recently at a networking event with some other business owners, when the subject of local SEO came up. What I heard these businesspeople express were some common misconceptions about what search optimization is all about. I think most folks believe if you pay a marketing company a certain amount each month, they can […]
How To Improve Your Ranking In Local SEO
Most businesses want to improve their SEO. They want to be found in Google and other search engines by local customers. Ranking on the first page of Google has obvious financial advantages — as opposed to being buried on the tenth page search results. Getting to the first page in local search requires on page […]
What Local SEO Tactics Should Make You Wary?
In the early days of SEO, keyword stuffing and spam was used extensively as a local SEO tactic. Many outdated SEO tactics are being used in every city, across every industry across the United States. The fact is that search engine rankings have always been a moving target, and some “shortcuts” that worked in the […]
Your UPS Store Address May Disappear From Google Maps
In the very near future, there are going to be a lot of shocked and angry business owners. For several years, a popular SEO hack has been to rent a UPS Store mailbox near the center of the city you want to rank well in. For at least three years, Google has been telling business […]
The Truth About SEO and Sales
Your business had been around for a couple of years, maybe even longer, and you were doing fine on word of mouth alone. For the longest time, sales were doing great. But then you noticed over time, that the sales weren’t there the way they used to be in the past. Referrals just weren’t cutting […]
Does Valid HTML Affect SEO?
Search engine optimization is far from an exact science. Search results are a constantly moving target. Google says there are over 200 factors that go into their current algorithm. Today, let’s address one question that comes up from time to time. Does valid HTML really affect SEO? The Truth About Validation and SEO Search engines […]
How To Leave a Google Review on iPhone
UPDATE, May 2015: As of April 2015, the only viable way to leave reviews for a business on iPhone is to go through the Google Maps app. This means that unless you have an approved marker in Google Map Maker for your physically located business, you won’t be able to get reviews from an iPhone. […]
Local SEO Tip: Geo Sitemap Generator
Local SEO, like all SEO, is a constantly moving target. Many local businesses had their search rankings reshuffled when Google rolled out the Pigeon update to their search algorithm in July of 2014. There are always things you can control search results and some that you can’t. Today, I’d like to focus on one detail […]