No discussion of SEO would be complete without it talking about back links to your site. Google has gone on record saying that on-page content, back links, and machine learning are the three most important factors in search rank as early as March 2016. For those who don’t know, let’s talk about what back links […]
Back Links and SEO
SEO Keyword Research: Finding Keywords that Will Drive Traffic
Published November 27th, 2016
1 Comment on SEO Keyword Research: Finding Keywords that Will Drive Traffic
Keyword research is a huge part of any SEO effort. Targeting the keywords that your customers are typing into Google means you are more likely to be found in search. This sounds reasonable. But companies will produce either 1) not produce enough targeted site content, or 2) create content that is aimed toward the people […]
What Is SEO?
Before we start this mini-series on SEO, it might be good to answer the question, what is SEO? SEO is an abbreviation for search engine optimization. This means you are trying to get your site to rank as high as possible in search engines like Google or Bing (as well as other search engines). Why […]
Why AdWords Shouldn’t Be Your Long Term Strategy
I regularly run into small businesses that are grossing seven figures or more. Which is great. But they’re driving all of their traffic through AdWords, or they’re paying a third party like Yelp or HometownLocal for marketing leads. Most of these businesses are spending at least $10k a year on leads, because if they stop […]
Should You Join Your Local Chamber of Commerce?
Every business day this week in Sacramento, all the local Chambers are organizing crossover events designing to help small businesses. I attended a function last night where there were six or seven chambers in attendance. I even got interviewed for a promotional video being out together to encourage membership. Later this week I’ll be attending […]
The Future of SEO Is A Strong Brand
Search is evolving. Google has announced that their machine-learning algorithm, RankBrain is now the third biggest factor in determining search results (behind site content and links). Many people believe this machine-learning part of the algorithm will eventually become the #1 factor. This means is it is going to get progressively harder to manipulate a bad […]
The Ultimate Guide to Google Review Stars
If you’re trying to rank well in local SEO, then reviews are an important part of that mix. But when you look at search results in Google, you’ll notice that review stars don’t always display in the way you would expect. Both in Google Business Profile, and the rating stars in regular organic search results […]
SEO Tip: One Page, One Search Phrase
There is one common misstep I see people make when they are doing their own SEO. This misconception is to make either their home page, or every page on their website a catch-all for every single term that they want to rank for. If you do this, it is highly unlikely you will get to […]
Nineteen Ways To Get Back Links For SEO
Business owners understand that SEO (ranking high in Google) means more customer leads. SEO is a bit of a long journey, especially if you haven’t put a lot of effort into it thus far. One important thing to remember when it comes to SEO is that the more links back to your site you have […]
Everyone Wants SEO, (Almost) No One Wants To Do The Work
Since 2012, I’ve talked to hundreds of business owners. The following belief remains the biggest misconception. Most people think that SEO is a big shiny button that you push behind the scenes, that makes your site rank automatically. No effort required. This couldn’t be farther from the truth. Understanding What Google Wants Google’s whole business […]