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What Makes a Design Portfolio Effective?

There’s a malady that’s common in many web design portfolios. They are filled with images of the finished design artifacts, but they don’t elaborate on whether or not they actually solved their client’s problem. In many cases, they don’t even address the reasons why each client was prompted to seek out professional web design in […]

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Using A Child Theme In WordPress Development

There are many reasons you should be using a child theme when working with a premium WordPress theme that you want to alter. Professional WordPress developers will always use a child theme when customizing an existing theme. Inexperienced developers will make changes directly on a premium theme. This has some negative consequences. If you’re already […]

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Using Kraken.io For WordPress Image Optimization

Before reading any further, let’s answer the question: Why do you need to optimize the images on your website in the first place? If you’re using your website to generate revenue for your business, then increasing conversions on your site, and increasing the number of warm leads that come to your website are things you […]

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