Clients come to service providers in a time of need. Reassuring clients means listening to them, being honest with them, and making them feel at ease.
Reassuring Clients: Knowing How They Feel
Listening Is a Competitive Advantage
Many web designers think of design as an outlet for creativity. Yes, creativity helps immensely in this job. But there’s many of us who believe that being a designer it goes a bit deeper. I believe that design should be focused on solving problems and understanding business objectives first and foremost. How do we determine […]
Dates and Times In WordPress
WordPress has built in functions that deal with dates and times. A few of these of these functions are the_date, the_time, and the_modified_time. Let’s look at each of these, and how they work. We’ll also show you a chart of how to write dates and times in PHP, so you can output those exactly as […]
Automatically Change The Copyright Year In WordPress
A common question for website owners is “How do I automatically change the copyright year in WordPress?” Most WordPress themes have a place in the footer for copyright information or site credits. Sometimes this is in the footer.php file, sometimes it’s not. It depends on the theme. I’d like to show you not only how […]
Repost Old Content To Social Media From WordPress
Have you ever seen seen Twitter accounts that seem to post archived articles on a semi-regular basis? Chances are they are using some sort of automated plugin with their WordPress site to achieve this. On social networks like Twitter and Facebook, the timelines go by very quickly. Consequentially, posting a link to your latest article […]
Target Safari 7.1 and 8.0 CSS Styles (OSX Yosemite)
Not long ago, I ran into a strange CSS bug with the newer versions of Safari. As you may know, different web browsers treat CSS style rules differently. Since the dawn of the web, there have always been browser-specific quirks that keep web developers up at night. In this particular case, I was trying to […]
Strong Passwords in WordPress
One of the best new features in WordPress 4.3 is the addition of strong passwords by default. Why is this important? How does this affect new users? What should you do if you already have a user profile? A Quick Overview of Passwords Website security is always going to be a concern, no matter what […]
There Are No Gatekeepers
In the past, to get in front of people, you had to get through a gatekeeper first. Sometimes this meant you had to buy advertising on the radio or TV, or you had to know someone at the station. If you wanted to publish a book, it meant you had to submit your work to […]
Focus on Top-Line Revenue, Not Cutting Costs
Cash flow is like oxygen for businesses. Without cash flow, a business will asphyxiate. The ability to consistently turn a profit means survival. Businesses that are in the danger zone — right on the line between financial comfort and anxiety, often turn to cutting costs. I agree that cutting costs is a good idea, but […]
Establishing A Brand: Forging Your Own Path
It’s a fact that your brand is what other people say about you, not what you say about yourself. Sure, there are different micro-aspects to what comprises your capital-B BRAND. Pretty much every touch point that people have with your company or you is part of that. But at the highest level, your brand is […]